New Version of Google Analytics Released

If you’ve been watching your inbox, you may have received an email informing you that your Google Analytics is about to receive an upgrade, and activation should be happening soon.

In addition to a redesigned interface there are a slew of new features. Here are a few to keep an eye open for…

Google Analytics Real-Time – exciting!

Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.


Multi-Channel Funnels

See which channels your customers interacted with during the 30 days prior to converting. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.

Mobile Reporting

More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.

Flow Visualization

Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. Google has completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.

Want help adjusting to the new version?
The Google Analytics Help Center is up to date on all the step by step of how to navigate Analytics using the new version.
You can stay up to date on the new features, be sure you opt-in to receive Newsletters in your Google Analytics account settings.
Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting internet sales process or studying online marketing trends, I absolutely love this business and the challenges it brings. I’m currently VP of Sales for HookLogic, Inc. Additionally, I continue to consult to dealerships. My passion has been and continues to be helping dealers leverage the Internet to sell cars and improve customer service.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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  1. New interface of google analytics…

    Google has been developing new interface of google analytics for a while, I have switch to test the new interface before, but found some features missing and really can’t get used to the new design so I switched back to older version. Recently, f…