What is Customer Relationship Mangement? – An article by John Ziegler

What does Customer Relationship Management, or CRM, mean to you? Is it signing up with a call center to make customer service calls to all your prospects and service customers? Is it hiring a team of customer service specialists to handle inbound and outbound calls? Or is CRM as simple as hosting a barbeque once a month for all your sales and service customers? While dealers may have an infinite number of ways to define CRM and the best strategy and tactics for implementation, one thing they can all agree on is the desired results: …Continue Reading