Where would you like to go NEXT?
Is your dealership website asking your customer where they would like to go next after submitting a request, price quote or for more information?
MOST dealer websites direct the customer to a Thank You page and inform them that they will be contacted within a short amount of time. Some dealership websites take them directly back to the dealerships website homepage.
WHY NOT direct the customer to another page of the website or even straight to the credit application. Let’s take this opportunity to engage once again.
Example – “Thank you for your request, someone from our Internet Sales Team will be in contact with you shortly. Spend less time at the dealership and FILL OUT our Secure Online Credit Application.”
Or something like;
“Thank you for your request, someone from our Internet Sales Team will be in contact with you shortly. Where would you like to go Next?
- Visit our Specials Page
- View our Pre-Owned Inventory
- Learn about our Discounted Extended Warranties
- Enter to Win a ……
- Sign up for our Monthly Newsletter
- Sign Up for our Monthly Specials Email
- View our Pre-Owned Inventory
(Link your customers to different pages of your site with these call to actions)
Funneling your customer to a dead-end will most likely end in one result; the customer closing out the browser or leaving through the back door of your website.
Keep the consumer engaged and on your dealership website. You never know, they might find another vehicle of interest or even better – fill out a credit application. One step closer to turning into an actual showroom visit.
What you are going to keep the customer engaged after converting and being sent to the “Thank You” page?
