I want to personally thank everyone that has voted for
DealerRefresh to win this prestigious award. So many thanks to my readers!! I
appreciate each and every one of you. I’m just so excited to use this highly recognized
award in all of my future advertisements. Signifying the level of service and
product DealerRefresh represents! It’s an honor.
Seriously, what is up with all of these "Best Internet
Sales Dealer Awards", "Dealer’s Choice Awards” and what about the “Top eCRM
Dealers of the Year Award”? Come on…who buys into this shit? Is there an actual
standard for gauging this stuff or is it whoever pays the most to be on the
I’ve NEVER once been surveyed for any of these awards results
and I have never heard of any of my fellow ISM’s being surveyed neither (so speak
up if you have!). It’s marketing at its worse if you ask me.
Some of the results for these dealer choice awards have to be a complete joke. My
favorite was Auto Dealer Monthly’s award for Top Customer Relations Management Tools
#1 – AVV Webcontrol – Ok..I’ll let this one slide only because
there are a lot of dealers using it.
#2 – Reynolds and Reynolds Contact Management –
rather use Outlook express.
#3 – Of course BZ Results would be here. I’m actually surprised they’re
not #1 for owning the back page of AutoDealer Monthly magazine to advertise
their “Top eCRM Dealers of the Year Award”.
#4 – Cobalt?, I can only assume they are referring to
Prospector CRM. I was using Prospector even before it was owned by The Cobalt Group. Matter of fact I was
just on there the other day scoping it out for changes. It’s basically the
exact same as it was over 2 years ago and far from being a top performing CRM.
Apparently dealers fall for this form of advertising all the
time. I bet it’s the same dealers that still run those ads in the local newspaper; $199.99 a month with 15K down. I don’t get it but I guess whatever works.