AutoTrader.com Launches First-Ever Ad Campaign Focused on Its New Car Offerings
Includes Consumer and Dealer Campaign to Emphasize How AutoTrader.com is the Best Place to Find New Vehicles. ATLANTA, April 28 /PRNewswire/ “Big Guy,” the star of a new advertising campaign from AutoTrader.com, the ultimate automotive marketplace, will show how new-car shoppers can get in the driver’s seat of the perfect new car. The new, fully-integrated …
To Micro-site or not to Micro-site?
Micro-sites have been a hot fad amongst many dealers and vendors, and after attending the Digital Dealer Conference I can tell you they’re going to get even hotter. But are they worth doing? Before I get started, I should clarify this is Alex writing – not Jeff – so if you have any issues with …
Blueprint Series: Third-Party Lead Providers
What do you want from your 3rd Party Lead Vendors? A. ROIB. ConversionC. MarketingD. All of the above Here is another Blueprint Series to discuss those exact things. Tell your third party lead provider exactly what you want! Tell your third party lead provider what they’re doing wrong. Yes, this includes anyone who sends you …
Dealerfire – Dealer Website Services Profile and Reviews
Dealerfire – Listing and Reviews Website URL: www.dealerfire.com Location: Oshkosh, WI Phone: (920)-230-1111 ———————————————————————– Homepage Title: “Dealerfire provides online lead generation tools, Dealer Websites, search engine optimization and internet marketing services specifically tailored to automotive dealerships” About: DealerFire is a custom web design and internet marketing firm that caters only to automotive dealers. We know …
Dealer HD – Dealer Website Services Profile and Reviews
Dealer HD – Services and Reviews Website URL: www.dealerhd.com Location: Frankfort, Illinois Phone: 1-815-806-2442 ———————————————————————– Homepage Title: “Dealer HD | Automotive Website Design | Website SEO and SEM | Dealer Web Sites | Dealer Web Services” About: Dealer HD is a full service automotive website hosting and design company based in the south suburbs of …
The problem with conversion ratios for Dealership Websites
Jeff asked that I revisit my “Conversion Ratio Myth” argument here on DR, and this time I’ve got pretty graphs to back myself up. I know, you’re hooked already. The reason I’m always on my high horse about conversion ratios is simply because it’s an unreliable metric for our industry, and I’ve always felt that …
AOL Autos Launches Largest Site For Used Car Listing
I reported on this a few weeks ago “AOL Autos and Vast partner – something a little different?“. After AOL Autos dropping AutoTrader.com and selecting Vast to power their used car marketplace, the changes have finally happened. I don’t usually post announcements but since I had been following this from the beginning and even interviewing …