Best Practices

Leveraging Your Dealerships Unique Selling Propositions Online

Many dealership in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP’s. While most dealers use conventional methods to promote their USP’s, many ignore the digital element for making consumers aware of their exceptional offer. Your dealership may …

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PR Announcements

TrueCar, Inc. Announces Partnership with Guthy-Renker

Santa Monica, California (April 5, 2011) – TrueCar, Inc., the automotive industry innovator in new and used car pricing, trends and forecasting, has announced that GR Match, an affiliate of Guthy-Renker LLC, will make a significant equity investment in the company. The seminal partnership will allow TrueCar to give millions more Americans access to truthful, …

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Other Stuff

Ford and FordDirect Launch iPad and Smart Phone Optimized Shopping Tool to Virtually Build and Price Ford and Lincoln Vehicles

Ford Motor Company and FordDirect, a joint venture between Ford Motor Company and its franchise dealers, today announced the launch of iPad-optimized versions of the Ford and Lincoln Build and Price online customer shopping tool, specifically designed for the iPad and iPad 2 as well as the iPhone and Android smart phones. The newly optimized …

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PR Announcements

HookLogic Appoints David Metter as President, Automotive

Ann Arbor, MI—June 1, 2011—HookLogic announced today that David Metter has been appointed president, automotive with responsibility for a burgeoning business unit focused on solutions for automotive industry clients. In previous roles, Metter served as chief marketing officer for MileOne Automotive, a large dealer group, and as director of sales for Autobase, a leading CRM …

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