Industry News & Trends

HookLogic Integration with Polk Reveals…Impressive Numbers!

Incentivized Leads result in buy rates two-times higher than non-incentivized leads. That’s something to really think about. AutoHook, an industry leader in understanding and influencing shopper decisions, and Polk (IHS), a premier provider of automotive information and marketing solutions, today revealed initial results of their strategic partnership. Sales registration results of the partnership show that the combination of …