2012 – Page 6 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Communication Tools Dealership Marketing

What Apple’s New Passbook Means for Your Dealership

I don’t think I’m alone in viewing Apple’s rumored “iWallet” as a game changer. The first iteration, released Monday, is called Passbook. The concept’s simple. Right now you use your smartphone for phone calls, web search, directions, reminders – everything. Just as we slowly eliminated the need for a phone and PDA or a phone …

Dealership Marketing

Automotive ZMOT AD-ventures Comic Book by DealerHD

When was the last time you read a comic book? For me, a long time. Our friends over at DealerHD have published a cool little comic book around the Zero Moment of Truth “Automotive ZMOT Extraordinary AD-ventures”. Something a little different, outside of the typical. I thought it was worth a quick post here on DealerRefresh. …

Dealership Employees Blogging in the Land of Unicorns and Rainbows

Wouldn’t it be great if your dealership had a staff full of employees that could not only sell and service each customer with excellence, but also create optimized engaging content for your dealership’s blog? I was reading a post by Kathi Kruse over on DrivingSales earlier this week. The article is titled “Poof! Your Last …

Other Stuff

ALERT – Internet Explorer Virus Warning

It has been brought to my attention that the DealerRefresh Forums may have an issue with OLDER versions of Internet Explorer. The issue is a possible Trojan virus. PLEASE – if you’re still using an older version of IE (all you AutoTrader.com employees) – DO NOT visit the forums until we have this issue resolved. …

Best Practices

You Can’t Just Make the Baby, You Have to Raise the Baby

We know the fun part. When you first get your hands on one. They are new to you. All coddling is out the window and it is time for action. These first intimate interactions are exciting. It is that magical time when you first get together… I am speaking of the moment the lead arrives. …

Best Practices Dealership Marketing

Likes-to-Leads: Creating a Social Sales Funnel

Tired of watching your boss’s eyes glaze over every time you mention a “20% increase in likes?” Depressed from hearing your colleagues report on revenue growth while you report on retweets? Sick of people asking you what it’s like having “the fun job?” This article is for you. The truth is; most social media …

The Mobile Movement for Your Dealership

This is a guest post by Shawn Petley (eCommerce Director). Shawn and I were discussing mobile strategies in relation to some of stats coming out of the Google Mobile Playbook. Before we ended the call, I asked Shawn if he would like to write an article around our discussion highlighting some of the data from …

Opinions & Advice

Being a customer is tough

I was born into a dealer group. I never knew what it was like to be a real dealership customer. That all changed when I moved from Virginia to Vermont. I’ve been paying retail for service, tried to make a deal with a local dealership, and actually listed a car on Autotrader.com all as a …

Industry News & Trends

DealerRater Adds Contact At Once Dealer Chat to Dealer Rating Pages

So this was announced a few days ago but I’m just getting caught up over here on press releases and posts; with several in the pipeline. I’ve also been working on the new design for the blog. But that’s for another time. If you’re not already aware – in addition to a slew of new …

PR Announcements

Tom White, Jr. Joins Driving Sales

Tom White, Jr. Named Head of Dealer Services for DrivingSales Ultra-progressive dealer helped lead Suzuki of Wichita to #1 retailer in nation; joins DrivingSales to help other dealers achieve success SALT LAKE CITY, UT – May 22, 2012 – DrivingSales today announced that one of the top performing dealers in the country, Tom White, Jr., …

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2012 – Page 6 – DealerRefresh

What Apple’s New Passbook Means for Your Dealership

Automotive ZMOT AD-ventures Comic Book by DealerHD

Dealership Employees Blogging in the Land of Unicorns and Rainbows

ALERT – Internet Explorer Virus Warning

You Can’t Just Make the Baby, You Have to Raise the Baby

Likes-to-Leads: Creating a Social Sales Funnel

The Mobile Movement for Your Dealership

Being a customer is tough

DealerRater Adds Contact At Once Dealer Chat to Dealer Rating Pages

Tom White, Jr. Joins Driving Sales