2012 – Page 7 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Black Book Online Ontroduced Mobile Feature

NEW BLACK BOOK ONLINE MOBILE & SOCIAL FEATURES HELP AUTO DEALERS GENERATE MORE LEADS New Mobile & Social Functionality Expands Activator Trade Appraisal Technology BOCA RATON, Fla. – May 22, 2012 – Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator® platform with features designed to …

Industry Events Industry News & Trends

Ode to #DSMV

I’m sure by now most have seen photos and heard about the Digital Summit at Mountain View event we held at Google Headquarters last week. It truly was an amazing experience. Experience – not only was this a conference full of rich information but it was an experience for all that attended. From listening to …

Best Practices Dealership Marketing

Cars.com Is Launching New-Car Features and Enhancements

You may have seen some comments from me on the message boards, but for anyone interested in who I am (Nick Hummer) and why I wrote this (short answer: because Jeff asked). I’m currently the Director of Advertising Solutions at Cars.com, working on my 9th year in the company. Assuming Jeff invites me back, you …

Best Practices Dealership Marketing

Crazy Sexy Content Marketing: Get in the Game

Whoever said content doesn’t sell products was seriously disturbed. Starting now, content marketing has eclipsed traditional sales copy ten to one, and it’s time to get your head in the game if you want your piece of the new revenue pie. Fact: Modern man rejects push marketing. Fact: Modern man is so saturated with …

Best Practices Dealership Marketing

7 Easy Ways To Get More of Your Emails Opened

If you could improve the performance of each of your email campaigns by 10% – what would that mean to your sales and service revenue in a year’s time? When your customer receives your email or newsletter, their decision to open it is based on two things: who it is from and what the subject …

Best Practices Dealership Marketing

The Future of The Dealership’s Web Presence

When I first joined the auto industry, I was shocked to learn that some dealers had yet to solidify their web presence with a full-featured web site. After all, the Internet is the most utilized research tool in the vehicle purchase process and the easiest way to garner attention toward your vehicles from those who …

PR Announcements

PureCars Joins Forces With HookLogic to Influence Automotive Customers Online

HookLogic and PureCars Work Together to Increase Dealership Walk-In Traffic NEW YORK, NY — HookLogic, the leading provider of ecommerce media solutions and services, today announced its new partnership with PureCars™, an automotive research company dedicated to answering the top concerns of car shoppers. As a result of this new relationship, PureCars will now leverage HookLogic’s …

Best Practices Dealership Marketing

Cut Through the Red Tape of Internet Pricing

My heart breaks when I hear that some dealers in today’s market still oppose sending out pricing to Internet shoppers. Thankfully, these dealers are going the way of the dodo bird as the business model known as “just get’em in” is a nail in the coffin to marketing efforts. However, once a dealership has …

Dealership Communication Tools

Can integrated CRM systems replace the DMS?

Some dealers have a love/hate relationship with the Dealer Management System (DMS). They depend on the functionality that the software brings but they hate long-term contracts and the cost associated with the technology. Placing a value on DMS is not the point of this article. I would like to focus on the death of DMS systems, …

Best Practices Industry News & Trends

The State of Email Marketing [Infographic]

Check out this “State of Email Marketing” infographic put together by Constant Contact. Over the years email marketing has of course been a huge topic of conversation here on DealerRefresh. Matter of fact, there’s an active thread happening over on the forms right now about email marketing at the dealership. Here are a few other …

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2012 – Page 7 – DealerRefresh

Black Book Online Ontroduced Mobile Feature

Ode to #DSMV

Cars.com Is Launching New-Car Features and Enhancements

Crazy Sexy Content Marketing: Get in the Game

7 Easy Ways To Get More of Your Emails Opened

The Future of The Dealership’s Web Presence

PureCars Joins Forces With HookLogic to Influence Automotive Customers Online

Cut Through the Red Tape of Internet Pricing

Can integrated CRM systems replace the DMS?

The State of Email Marketing [Infographic]