2013 – Page 6 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Digital Summit at Mountain View Happenings #DSMV13

…..WE WERE AT GOOGLE! Google. It’s still hard to grasp after being home for a few days that we were, in fact, on Google’s campus, learning from the very people who shape how Google in the automotive industry works for you. We were fortunate enough to learn and network with people at the heart of …

Digital Summit 2013 at Google Review with Kevin Frye

[highlight color=”#FAAC58″ font=”black”]Thanks to Kevin Frye for taking the time this weekend to give everyone a his view of this years Digital Summit on Mountain View. DealerRefresh was once again a proud sponsor and sends another Thank You to all that attended and helped make this amazing conference happen.[/highlight] Straight from the horse’s mouth! – That …

Industry News & Trends

We Don’t Need Car Dealerships (?) #Tesla

Dear Mr. Local Dealer, No one likes you. Sincerely, Tesla Motors If Tesla Motors had their way you’d be out of a job and tech-savvy shoppers would be buying their next Model S off the Internet. Sounds like a good plan, doesn’t it? Not so fast, you say? According to a recent article in Popular …

Cobalt Delivers A Personalized Consumer Experience Online

Car dealers have been promised that Big Data will be enhance their businesses yet for the most part, there have been few products delivered at the automotive retail level. Dataium was one of the first companies to offer car dealers insights based on the millions of data points collected by Dataium from Internet car shoppers. …

Best Practices Industry News & Trends

Your Summer Mobile Snapshot at the Dealership

Apps. The tidal wave continues: In Q1 of 2013 13.4 billion apps were downloaded according to figures from Canalys. This number is up 11% from Q4, 2012. Apple and Android now combine for just shy of 100 billion total app downloads – this in just under 5 years. Over 900,000 apps exist now in the …

Best Practices Industry News & Trends

Google Digital Summit at Mountain View 2013

Before we know it we’ll be learning from leading automotive industry minds alongside leading Google minds right on Google’s Mountain View campus. Unbelievable. For the second year in a row, DealerRefresh is excited to partner with Google and other companies to bring this event to those in our industry who are eager to do better. …

Best Practices Dealership Marketing

The Pros and Cons of Using YouTube at Your Dealership

Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s minds, so I thought it might be a good idea to discuss some of the Pros and Cons of putting your dealership videos …

Best Practices Dealership Marketing Opinions & Advice

The Three Stages of Social Media

This is part 1 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a way that can …

Best Practices Dealership Marketing Industry News & Trends

A Critical Email Marketing Update for Yahoo!

What Are You Doing With All Those Yahoo Email Addresses? In looking at the percentage of Yahoo! email addresses dealers obtain, Yahoo is always in the top three and usually at the top. When Yahoo! makes a change it can have a big impact. Yahoo recently announced that they will be releasing user IDs that …

Best Practices Opinions & Advice

The Right Question of the Right Person at the Right Time: A Reflection

About a month ago, my friend Alec reached out to me in a private Facebook message. “I feel like a clot for asking,” he began, “but I figured I would anyway. If you ever hear of any openings at your job…please let me know.” Reading this made me nervous. As it turned out, I had …

Search

Search

2013 – Page 6 – DealerRefresh

Digital Summit at Mountain View Happenings #DSMV13

Digital Summit 2013 at Google Review with Kevin Frye

We Don’t Need Car Dealerships (?) #Tesla

Cobalt Delivers A Personalized Consumer Experience Online

Your Summer Mobile Snapshot at the Dealership

Google Digital Summit at Mountain View 2013

The Pros and Cons of Using YouTube at Your Dealership

A Critical Email Marketing Update for Yahoo!

The Right Question of the Right Person at the Right Time: A Reflection