2014 – Page 7 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Install a ‘Runaway Truck Ramp’ Today

I was relocated several years ago and made countless drives back and forth from Atlanta to St. Louis for the holidays to see family. My favorite part of the drive was Hwy 24 about an hour West of Chattanooga, TN through the Southern tip of the Appalachian Mountains. The scenery is breathtaking, but something else …

Best Practices Dealership Communication Tools Dealership Marketing

Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value

[highlight color=”#F0F0F0″ font=”black”]In part 1 of this 2 part series, Dealership Staff learn how they can use their CRM to understand the Value of Each Internet lead. This helps dealers better align their digital marketing efforts and hold their lead providers and hold your BDC more accountable. In Part 2, dealers will be shown how …

Best Practices Dealership Marketing

6 Social Media Myths Debunked – Shocking!

It’s Friday and, chances are, you’re ready to tackle the weekend… Yard work, no problem, errands, no problem, kids have activities all over town, you got it covered. Productivity to the max! Well, according to this shocking infographic from RadiumOne you won’t be using social media. Social sharing is 50% more likely to happen on …

Best Practices Dealership Marketing

Increasing VDP Views with Dealer Reviews – On Cars.com

Seven (7) new reviews = three (3)X the VDP views. Part of my usual morning routine includes catching up on the latest posts on my favorite in and out of industry blogs and news websites. One that’s been on my top list for several few years is the DealerAdvantage blog by Cars.com If you’re a Cars.com dealership (or not), I …

Best Practices Dealership Communication Tools

5 Ways to Personalize Your Emails

Relevance is one of the key reasons people subscribe to emails from you or your dealership. People want information that is going to be specific to them and their situation. If you are sending mass email blasts to everyone about the same thing, then check out these 5 ways to get a little more personal: 1. …

Best Practices Opinions & Advice

Do You Give Trade-in Values Online

Latest HOT Discussion in the Forums Are you willing to give figures on a trade-in to an online shopper? I am shopping right now and submitted my car info to a dealer and the guy refused to give me any figures over the phone but encouraged me to go shop around and bring him my …

Industry Events

Conference Recap: Dealer ThinkTank Chicago

[highlight color=”#F0F0F0″ font=”black”]This post was originally written by Bill Havican, on his blog. Bill, thank you for sharing your experiences with the DealerRefresh community! – The Dealer ThinkTank Team.[/highlight] I recently had the pleasure of attending a Dealer ThinkTank Chicago last week, here are my thoughts: Dennis Galbraith I arrived a little late (thanks Chicago traffic) but …

Industry News & Trends

Facebook Organic Reach Declining

According to recent research, despite the disappointment and finger pointing that followed the December algorithm change announcement by Facebook, organic reach was already on the decline. For those of us who use Facebook to encourage engagement, brand awareness and so much more, this might be surprising…

Best Practices Dealership Marketing

New Report: Powerful Positive Reputation Equals More Leads

A recent Dataium and DealerRater study has just announced consumers are 90% more likely to visit and 5.3 times more likely to submit a lead to a dealership with positive reviews. While many automotive dealerships have known the power of positive reviews, this data truly drives home the fact. With the power of participating Dataium …

Best Practices Dealership Marketing

It Takes a Dealership to Raise a Social Media Presence

It’s not just about branding. It’s about FOOT traffic! This is the last part in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive …

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2014 – Page 7 – DealerRefresh

Install a ‘Runaway Truck Ramp’ Today

Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value

6 Social Media Myths Debunked – Shocking!

Increasing VDP Views with Dealer Reviews – On Cars.com

5 Ways to Personalize Your Emails

Do You Give Trade-in Values Online

Conference Recap: Dealer ThinkTank Chicago

Facebook Organic Reach Declining

New Report: Powerful Positive Reputation Equals More Leads