2014 – Page 8 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Digital Dealer 16 Review with Kevin Frye

Do not stop. Do not pass Go. Do not collect two hundred dollars. Go directly to Digital Dealer 16 in Atlantic City! That’s right, many of us in the industry headed to the new location of the spring Digital Dealer conference to learn about new industry trends, to see great friends, and to gather with …

Best Practices Opinions & Advice

My entire dealer group just canceled Cars.com…Wanna Know Why?

Latest HOT Discussion in the Forums My entire dealer group just canceled Cars.com… We’re only 7 dealerships, but are one of the largest in New England. This is big for us because this is usually a dealership-specific decision. For them to force something onto the entire group is huge. Nothing against Cars.com, but we’re really …

Best Practices

5 Dealership Website Conversion Goals You NEED

5 Key Google Analytics Goals you NEED to set up – NOW! As Automotive Digital Marketing professionals we are constantly subjected to distractions from our real marketing goal Selling More Cars! With all the information Adwords, Google Analytics, the CRM, and our website providers bombard us with we run the risk of forever burying ourselves in the …

Best Practices Opinions & Advice

Dealership Showroom Traffic vs. Internet Leads?

Latest HOT Discussion in the Forums Showroom Traffic vs. Internet Leads? I was hoping the DealerRefresh community could help with some insight on this and maybe additional data around a possible “growing trend”. I received this report from Autotrader and what stood out most to me was the data around showroom traffic vs. Internet leads. …

Best Practices Industry News & Trends

Mobile Apps Continue to Dominate the Mobile Web

The average consumer is now spending a staggering 18.9 hours per week on a mobile device. New data reveals: Your customer is on a smartphone. They are primarily using apps. Time Consumption Mobile Apps now control 86% of the total time consumers spend on mobile. Mobile: 73% Growth in Automotive Shopping 2013 saw a 73% …

Best Practices Industry News & Trends

The Lost Art of Listening

Do you remember the last time you were at a business and really had the warm and fuzzies, and a faith in humanity restored moment? Maybe it was at your kid’s last birthday party, recent dinner out or when you finally found that tool at the local hardware store. Whatever it was, I hope it …

Industry News & Trends

Car Dealer Sues Customer Over YouTube Repair Video

Latest HOT Discussion in the Forums Car Dealer Sues Customer Over YouTube Repair Video Unhappy customers with a platform can create challenges for any business. Unhappy customers with cameras and YouTube access can create a few more challenges. For example, what happened between this unhappy customer who is being sued by the dealership that performed …

Best Practices Opinions & Advice

Social Media’s Greatest Strength is the Data that Few Dealers are Using

[highlight color=”#F0F0F0″ font=”black”]This is part 3 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a way …

Best Practices Dealership Communication Tools Dealership Marketing

An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships

Examples of poor follow-up techniques to “internet leads” are a dime a dozen. And while it can feel like a waste of time to keep following up with an unresponsive lead or prospect, have you ever asked yourself – is their “unresponsiveness” the result of something you did or did NOT do right? You only …

Industry News & Trends

2014 Mobile World Congress Recap

Picture two young men, sitting in wheelchairs next to each other. Their body movement restricted by a severe mental/physical handicap. No way to communicate with each other. Their wheelchairs each have a shiny new mobile device and a big yellow button on their armrest. A cross-hair tracking tool lets them select an application. They …

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2014 – Page 8 – DealerRefresh

Digital Dealer 16 Review with Kevin Frye

My entire dealer group just canceled Cars.com…Wanna Know Why?

5 Dealership Website Conversion Goals You NEED

Dealership Showroom Traffic vs. Internet Leads?

Mobile Apps Continue to Dominate the Mobile Web

The Lost Art of Listening

Car Dealer Sues Customer Over YouTube Repair Video

An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships

2014 Mobile World Congress Recap