Industry News & Trends

Are You Ready for the Mobile Shopper?

In 2013, almost 200 million tablets were sold and smartphone ownership exceeded 58% across the nation. Consumers are quickly moving to cross-platform browsing, accessing information on their desktops, laptops, tablets and smartphones. As shoppers shift freely between these devices, your dealerships online presence MUST adapt. Major online vehicle shopping sites are seeing the effects of …

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Best PracticesIndustry News & Trends

4 Ways You Can Instantly Increase Your Dealerships Email List

Are you using these 4 ways to capture more customer email addresses? As you may know, I’m a big proponent of dealership newsletters as a way to maintain long term relationships with customers, promote front-of-mind awareness and add value to your messages. I often get questions from dealer clients about using email append services to grow …

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Dealership MarketingIndustry News & Trends

J.D. Power Teams with DealerRater

What happens when a leading online dealership review website joins forces with one of the largest market research companies in the world? The leading destinations for the Voice of the Customer and Online Reviews of Dealerships today announced their newly found partnership. The alliance will integrate DealerRater’s customer ratings and reviews of car dealerships with …

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Dealership Marketing

Carfax Introduces “New” Used Car Listing Website

If you’re not already aware, Carfax announced a few days ago they were set to shake up the industry a bit and “revolutionize online car shopping with vehicle history search”. Carfax has unveiled an innovation in online car shopping that helps consumers find the right car with the right history. At carfax.com, online shoppers now can search …

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