2016 – Page 11 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Best Practices Dealership Operations & Processes

5 TIPS That Will Jump Start Your Sales with Less Stress and More Focus

As each month comes to an end so begins the nearly week long process of aggregating everything that impacted your sales and service results. If it was a good month this process is usually shorter, however if the final tally was off from your targets the fact finding mission is usually quite painful. We subject ourselves …

The Worlds Best Used Car Manufacturer

Cause and effect. This is a simple model to apply to solve problems. What factors that we can control influence outcomes in our life, our business, or our job/role. Let’s take a look at Used Cars. Where do Used Cars come from? Owners, of course. There is no used car manufacturer. Of course, the auction or …

Dealership Marketing

Two Important Goals for Long-Term Profitability

As multi-million dollar local brick and mortar businesses offering people a significant product and service, the expectations for what a dealer can and should be achieving must be high. While I believe that the majority of dealers do strive for excellence, one area where dealers are not exceeding expectations is with Social Media. Considering that …

Best Practices

“Hope & Change” – NOT a Strategy For Your Used Cars

“Hope and Change’” was President Obama’s campaign slogan for the Presidency and it worked for him – twice. Regardless of your political views, this slogan doesn’t equate to a winning strategy for your used car operation. I see too many dealerships use this strategy, and all it leads to is aged inventory and loss of …

Dealership Marketing

Price? No, it’s Trust – What is it with these Millennials?

Show Me The Money – such a 20th century way of thinking. Millennials don’t think that way. True, price is important with every customer but for young car shoppers, apparently two things are more important:

Dealership Marketing

Shoot Video Like a Rockstar

It’s time to get serious about video. The writing is on the wall for the digital marketing industry as we know it. The true scale of the rampant and systemic fraud in the digital ad space is coming to light . Apple continues to annihilate online annoyances with their iOS ad blocker. With the introduction …

Dealership Marketing Dealership Operations & Processes

How To Make Women HATE Your Service Department – And Then Fix It!

I went to the parking lot with full intentions of getting into my car and driving to lunch. That was not happening… As I got out there, I realized I had a flat tire. Now, there are many things that frustrate me about my car. The 8 million dings and scrapes that have magically appeared since …

Best Practices Dealership Communication Tools Dealership Marketing

Why Every Dealer Website Should Be Using SSL in 2016

SSL, or secure socket layers, is commonly misunderstood. SSL is the technology to authenticate the connection between your browser and the server hosting a website. This usually happens through 3rd parties whose job is to gather proof of identification of the person or company who owns the domain for the website. You may have heard …

Best Practices

Does Your BDC Have a Safe Word?

For those of you who have had little to no fun in their lives, a “safe word” is a predetermined word that can be said to signal your desire to end an activity. It is to be spoken if any situation gets out of hand. You consent to the activity and create a safe word …

Best Practices Dealership Operations & Processes

MarketShare? Why Your Record Year Might be a Bad Thing

Congratulations on a record 2015! Yippee! Now, get the slings, because you’ve likely broken your arm patting yourself on the back. If you’re an average dealership – whether privately-owned or publicly-held – you had a record year in 2015. Heck, if you’re a below average dealer you had a record 2015. Newsflash: The entire industry …

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2016 – Page 11 – DealerRefresh

5 TIPS That Will Jump Start Your Sales with Less Stress and More Focus

The Worlds Best Used Car Manufacturer

“Hope & Change” – NOT a Strategy For Your Used Cars

Price? No, it’s Trust – What is it with these Millennials?

Shoot Video Like a Rockstar

How To Make Women HATE Your Service Department – And Then Fix It!

Why Every Dealer Website Should Be Using SSL in 2016

Does Your BDC Have a Safe Word?

MarketShare? Why Your Record Year Might be a Bad Thing