2017 – Page 7 – DealerRefresh | DealerRefresh Automotive Dealer Forums

5 Things You Don’t Understand About Social Media

We hear it time and time again, that digital marketing and social media are two of the most important ways to catch the eyes of your customer and interact. But the car industry is still notoriously behind in these aspects, for the most part. So where are we missing the mark? Here’s 5 important things …

Personalize the Dealership Experience with AI

Best Practices Dealership Marketing Sponsored Content

INFOGRAPHIC: Reaching Customers with Increased Personalization Through AI

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …

Best Practices

VIDEO: Four Elements to Running a More Profitable Buy Center

You’ve heard me talk about embracing a “new mindset” when it comes to the used car business. Some would argue there’s nothing new at all, but I believe there is, particularly in how dealers source used vehicles and how they should be marketing to consumers. I had the opportunity to recently to get with a few top pro’s in the field …

Best Practices Dealership Marketing

VIDEO: Does Your Website Attack Visitors?

Did you know that e-commerce sites spend on average only $1 of their advertising budget on converting website traffic for every $92 spent driving website traffic [Source]? This could very well be one reason that more than 38% of website visitors leave a website due to poor design and layout? If you’re looking to maximize your ad spend, these might be two specific areas to …

Are You Closing Your Appointments at 80% or Better?

Learn how to provide The Perfect Appointment in your dealership and enjoy 80% show rates and 80% close rates! In 2013, we officially introduced dealers to The Appointment Culture as an answer to the dozens of worthless activities we observed managers, salespeople and BDC agents conducting in some effort to appear as if they were …

Pump-up Market Share Using Social Incentives

Best Practices Dealership Marketing Sponsored Content

How to “Pump Up” Market Share Using Social Incentives

In a down market, one Ford dealer needed a way to increase their overall market share and reduce the amount of pump-in sales lost to competitors. By leveraging the technique of matching sales data with consumer databases, the dealer was able to determine that they were losing more than 50% of sales to competitors in …

Best Practices Dealership Operations & Processes

From Hire to Profit: Analyzing How Long It Takes a New Salesperson to Become Profitable

When you hire a new salesperson at your dealership, you are investing in the future. Just like with any investment, you can predict when this investment will break even and, eventually, when it will become profitable. In fact, the cost of a new salesperson starts to negatively impact your bottom line the minute you hire …

Best Practices Dealership Marketing Sponsored Content

Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge

Online reviews are the new word of mouth. A positive online review of your dealership causes a ripple effect that creates sales faster than a one-on-one conversation ever could. The good news is that you can put reviews to work for you as a competitive asset to grow sales, improve customer retention and empower your …

Best Practices Dealership Communication Tools Dealership Marketing Sponsored Content

Meeting People Where Their Needs Are: Interview with George Grubbs, CEO, Grubbs Automotive Group

George Grubbs’ approach to car sales is simple and personal. He sums it up as “Meeting people where their needs are.” Since he and his family have been selling cars since the 1940s, they know a few things about developing relationships that turn into sales now and for years to come. Over the past 70 …

Best Practices

The Hidden Value of “Duplicate Leads”

If your duplicate leads are driving you crazy, consider a paradigm shift: these leads are actually a valuable source of customers for your dealership. Why? Because by submitting information multiple times, duplicate leads have demonstrated repeated interest in your dealership. What’s more, each time a single customer converts, they actually get a step closer to …

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2017 – Page 7 – DealerRefresh

INFOGRAPHIC: Reaching Customers with Increased Personalization Through AI

VIDEO: Four Elements to Running a More Profitable Buy Center

VIDEO: Does Your Website Attack Visitors?

Are You Closing Your Appointments at 80% or Better?

From Hire to Profit: Analyzing How Long It Takes a New Salesperson to Become Profitable

Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge

Meeting People Where Their Needs Are: Interview with George Grubbs, CEO, Grubbs Automotive Group

The Hidden Value of “Duplicate Leads”