June 2020 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Are you eligible for Google Ad Credits for Covid-19

Google Ad Credits for Automotive Dealers: Covid-19 What to know about Google’s Ad Credits for Automotive Dealers in the United States Are you an automotive dealer who spends money on digital advertising, specifically with Google? Or maybe, you are an automotive dealer partnered with a provider or vendor who advertises on your behalf with …

Opinions & Advice

What is more important ROI or ROE?

ROE: Return on Employee, NOT return on equity…. I just made it up. But not on a whim, a lot of thought went into this and a lot of time too. You see, a friend of mine had a lease come due and he went truck shopping. He was less than impressed. We were at …

Opinions & Advice

Automotive Digital Retail is missing something: YOU

Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a customer’s reactions. Essentially guaranteeing that we will start off on the wrong foot …

Opinions & Advice

COVID isn’t going to change dealers

This is an interesting topic for me and I’m anxious for feedback. I liken this to similar questions posed after 9/11 and again during the economic downturn of 2008. We had GM’s and FCA’s bankruptcy and I was at a Chevy store so this was something up-close and personal for me. We honestly thought the …

Dealership Marketing

Will Google’s Featured Snippet Update Increase Engagement/Conversions?

Google announced some significant changes to featured snippets. When clicking on some snippets, Google will now take you directly to the exact text seen in the snippet on the webpage. This text is then highlighted. Here’s the Google Tweet announcing the update: View attachment 4932 Here’s an example of the highlighted text on the webpage: …