Industry News & Trends

Alex Snyder of DealerRefresh Wins 2010 AWA Lighthouse Award

(RUMSON, NJ) PCG Digital Marketing today announced that Alex Snyder, contributing writer on, was chosen to receive the 2010 AWA Lighthouse Award (AWA) for his online contributions to the automotive industry. The awards were presented to the leading automotive website companies and members of the online community at the AWA breakfast ceremony in Las Vegas.

The 2010 AWA Lighthouse Award is given to members of the automotive industry that have made significant contributions on automotive website communities. The award was inspired by The Go-Giver, a powerful book written by Bob Burg and John David Mann. Alex Snyder’s service and leadership in the automotive community was recognized additionally with a Go-Giver Award and personal video message broadcasted at the AWA breakfast from co-author Bob Burg.

A survey of active online automotive community members confirmed the impact of Snyder’s contributions. He received the highest votes for content quality without self-promotion and respondents also indicated they would like to see more articles published by Alex Snyder; more than any other active writer. A survey question asking which four members of the automotive community would make the best webinar team for education; Alex once again was selected to be in that group., founded by Jeff Kershner, invited Alex to be a regular contributor to his automotive blog and social network in 2006. The DealerRefresh community is known for having high quality, engaging online content and conversions. Members of the automotive dealer community have made this website a top destination for peer advice, vendor feedback, and mentoring. Alex Snyder’s written commentary and engaging articles have won the hearts and mind of his peers. PCG congratulates Alex on winning this award recognizing the hours of dedicated service to growing the automotive industry.

The 3rd annual Automotive Website Awards (AWA) were created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies and members of the online community. For 2010, PCG Digital Marketing recognized the industry’s best website platforms across three different categories: design, technology and search marketing. The Lighthouse Award is a new addition to the awards program and Alex Snyder is the first to receive this award.

The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2010 AWA study included a review of over 50 automotive website providers.

This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design and technology. The report is the industry’s reference guide for the best in automotive website technology and design.

To download a full PDF version of the Automotive Website Awards study, please go to .

About the Brian Pasch and PCG Digital Marketing
Brian Pasch, CEO is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies that can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

For more information, visit

Contact PCG Digital Marketing
Carrie Hemphill
Media Contact
[email protected]

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
Congratulations Alex!
  • P
    Paul Jimenez
  • October 18, 2010
Congrats Alex! Well deserved
Congratulations Alex...You deserve it!
  • A
  • October 19, 2010
Congrats Alex!
Congratulations on the victory you write great content.
Congratulations are a true asset to the automotive community.
Thanks everyone! This is a big honor. And thank you all for providing the inspiration that keeps me going.
I searched this website on google for good ways and got a chance to visit upon it website looks interesting for me and posts looks cool and nice
A very interesting blog, I found your website on Google and thought
I would put a comment. Keep up the good work.
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
Very good blog.Thanks afresh. Much obliged.
A very good and informative article indeed . It helps me a lot to enhance my knowledge, I really like the way the writer presented his views.