I’m always searching dealer websites hoping to find something new with all the right elements. What I have found is an increasing number of dealers switching to ADP and ReyRey websites.
I’m really baffled by this. On average I find their homepages to be sloppy, navigation hard to follow, vehicle details and homepages lack call to actions and multi photos (sorry for the slap guys). From what I have heard around the block, they usually produce a below average conversion rate. (Some of their newer sites are an improvement but they are far and few between).
What’s happening here? One site that I visit often, Paul Miller, was a user of BZResults. BZ has used them in their “many” advertisements. I just checked their site only to find ADP has taken over (What happened Sean?). MileOne, another huge dealer group dropped their many providers for ReyRey.
ADP and ReyRey have to be getting aggressive with their sales pitches or throwing their websites in with their CRM software (that sounds more like it). Sorry for the slander guys, but with the power and money at your disposal, you could be at the forefront of dealer website design and technology.
Anyone have an idea or know first person what’s happening here? I’m curious.