Industry News & Trends

AOL Autos Launches Largest Site For Used Car Listing


I reported on this a few weeks ago “AOL Autos and Vast partner – something a little different?“. After AOL Autos dropping and selecting Vast to power their used car marketplace, the changes have finally happened.

I don’t usually post announcements but since I had been following this from the beginning and even interviewing Doug Eddy, Director of business development for AOL Autos and Kevin Laws, CEO about their joint venture, I thought I would share the actual PR announcement.

More than 2.5 Million Fully Searchable Listings for Buyers; Sellers can List for Free

DULLES, VA – April 2, 2008 – AOL Autos,, today announced an open marketplace for used cars, providing car buyers with access to more than 2.5 million vehicles for sale in the United States and a new set of search and filter tools to more easily find a car that fits their needs.

The AOL Autos used car marketplace features a new intuitive search function that enables users to search for used, certified pre-owned, and private-seller listed cars using natural language queries (e.g., “black Honda Civic”). Users can filter results based on make, model, price, body style and more, resulting in more relevant listings. In the coming months, additional enhancements to the site will include Spanish language listings, video listings and more posting services for sellers.

“For the first time, consumers will have completely unrestricted access to the biggest U.S. inventory of used cars on the Web, coupled with user-friendly search tools, enabling buyers to find the exact car they’re looking for,” said Rudi Thun, general manager of AOL Autos. “The development of an open marketplace signifies our commitment to creating an environment in which everyone can participate, resulting in a better experience for both buyers and sellers.”

The AOL Autos used car site now operates on a flexible platform, powered in-part by, that allows sellers to post cars for sale, and include details such as photos, comments and even a car’s history.  Buyers can contact the sellers directly through the site by email or phone.  In addition, dealers and service providers have the option to participate in a pay-for-performance program for the used cars they list.

“AOL is the first major portal to shift to an open marketplace model for buying and selling cars via the Web,” said Kevin Laws, CEO of  “AOL is able to design their experience around helping the consumer find the best vehicle easily and helping dealers sell more cars in the process.”

AOL Autos,,
offers car shoppers a multitude of resources to research and compare prices, features, specifications and photos of new and used cars.  The site also features the latest automotive news, including reviews and advice from industry experts on topics such as car buying, ownership and repair, hybrid trends and more.

Dealers interested in putting their inventory into the new AOL Autos used car marketplace can contact their marketing partner or provide a feed directly to Vast (

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Chris Savarese
AOL Corporate Communications
[email protected]

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
We feed our inventory to VAST for about 90% less in cost than what we pay AutoTrader monthly... Yet AOL is one of the top 10 most hit websites in the world. When AutoTrader lost this account, they lost a significant amount of value in what they are providing us as dealers. IMHO = VAST provides a great "bang for the buck", AutoTrader is providing less for more money... Kevin Frye/eCommerce Director/Jeff Wyler Auto Family/
yeah but they don't have spotlights ads :)
  • J
  • April 21, 2008
Traffic for ATC...

March 2006=11 Million Unique Visitors
March 2007=12.4 Million Unique Visitors

Dumped AOL and added KBB...

March 2008=15.4 Million Unique Visitors!!!

It seems to me like this was a great business move by ATC! 25% spike in visitors looks like ATC is providing more!