Industry Events

Are YOU going to #DSES 2014?

DSES 2014 is right around the corner (this Sunday) and if there’s ONE event in the industry that I look forward to, it is DSES!

[highlight color=”#F0F0F0″ font=”black”]UPDATE: For the 6th year in a row DSES has SOLD OUT. But if you didn’t get a seat and would very much like one? Click here to possibly get on a waiting list.[/highlight]

What makes the DrivingSales Executive Summit so different? That’s easy…

Created Specifically for Dealer Executives
The event is curated with Dealers, GMs and high-level decision-makers in mind.

Focus on Advanced Dealership Strategies
This is NOT an event for beginners.

Fresh Content
Not the same agenda you see everywhere. DSES is known for renowned leaders and groundbreaking research.

Dealer Designed
Vendors don’t dictate the agenda; dealers do.

Outside Industry Experts
Many challenges inside our industry have been solved outside it. DSES brings those solutions to Dealers

This year brings about even more exciting and renowned Keynote Speakers:

Bryan Eisenberg, Rand Fishkin, Mike Hudson, Jack Simmons, Brian Solis, Florian Zettelmeyer, Adam Justis…and of course the resident keynote Jared Hamilton. Click here for the complete Keynote agenda.

Between the keynotes you have several breakout sessions to choose from. I’m sure most would agree that this year offers one of the more aggressive line ups of breakout speakers. Many of the breakout speakers this year are active DealerRefresh community writers and members – so be sure to represent!

Now.. you can choose to print out the agenda OR you can access the agenda and enhance your whole DSES experience by downloading the DSES Mobile App.

DSES itunes app page

Another reason I’m excited about DSES 2014 is that I have once again earned the privilege of speaking. This years session will focus on the advantages of utilizing mobile tablets on the showroom floor. You will be amazed by how easy it is to…

  • Increase front end gross (Yes, you read that right)
  • Sell more products (insurances & warranties)
  • Sell more accessories
  • Increase CSI scores
  • Increase your closing ratio and sell more cars!

…all this and more by simply utilizing a mobile tablet (like an iPad) loaded with the right apps on the showroom floor while injecting it into your current process or what many dealers call “the road to the sale”.

Session Title – “Mobile Workflow and the Showroom Process of the Future”

I’ll not only get you up to speed on the latest and most important statistics around the advantages of utilizing tablets at the dealership, but I will also be diving into the reasons  why consumers are “Showrooming” while at your dealership, and what you can do to help prevent it.

Kershner DSES 2014 session
Join me Monday Morning at 9:55 AM

Are you Attending or Speaking at DSES?

If so, give the Refresh community a heads up by sharing your arrival time and/or promote your speaking session or company party right here in the forums – right now! 

Safe travels to our readers and community members.

OHHHHHH, wait a minute.

Speaking of travels, those short travels from the Airport to your Hotel, or from your Hotel to the Conference or from your Hotel to one of the evenings Happy Hours or Elite Parties – How would you like to arrive in style by Limo rather a stinky cab?

The Official DSES Show Provider is HookLogic

hooklogic AutoHook Logo Side by Side

HookLogic AutoHook Limo

Keeping tradition – HookLogic AutoHook is the OFFICIAL “Show Provider” for DSES.

If you’re attending DSES 2014, you’re invite you take advantage of their complimentary limousine service to shuttle you and your party in style between the conference, your local hotel, and some of the amazing parties.

Starting Sunday October 12th at 8:00AM  —- text ‘vegaslimo’ to 55678 —- for rides to and from the airport and to and from your Hotel and the conference.

Limousine service will also be available up until 10:00pm each night of the event.

Not only will you be riding around is class, but each limos will be stocked full of “refreshing beverages” (BOOZE) – compliments of  Ryantech Cloud Services .

Rides are on a first come, first serve basis so no reservations can be made in advance. Give HookLogic a big shoutout for their complimentary limousine service. Sweet Deal!!

[highlight color=”#F0F0F0″ font=”black”]UPDATE: Calling Dealers!! How about joining myself and much of the Refresh community for a DealerRefresh / AutoMotion hosted VIP Happy Hour on Monday between 5-8pm? Right after the last DSES session for the day and yet before the dealer appreciation party at The Bank.[/highlight]

Our VIP Happy Hour for dealers will be at our 2 Story Penthouse Suite at the Vdara – right beside the Bellagio and only a quick 3 minute walk from the Bellagio conference center.

Jeff, I so want to come, but how do I get on the list?

So check it out – AutoMotion Dealer Apps got fancy and threw in some last minute mobile targeting technology into the mix. To get your VIP pass, follow these 3 simple steps…

Step 1: Choose your corresponding phone OS:

Step 2: Download and Install the MyDealerApp to your phone:

Download the DealerApp to receive you VIP pass and directions to the suite.
Download and Install the DealerApp to receive your VIP pass and directions to the suite.

Step 3: As you approach Vdara, the mobile app will recognize your location and your VIP pass will automatically be delivered to your phone. This VIP pass will be needed for entry into Vdara for our VIP Happy Hour.

Vdara is a quick 3 minute walk from the Bellagio conference center.


Questions? Contact me (Jeff Kershner) by text at 240-217-1740 or email Josh Knutson at [email protected]

See you at DSES and then again at Happy Hour Monday around 5pm at the Vdara.

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.