Aaron Wirtz, Author at DealerRefresh

The Car Salesman’s Lament

Please enjoy this little ditty I wrote (to the tune of “Meomory” from the musical Cats) and performed as part of Gridiron at Wichita’s Orpheum Theatre in April. Gridiron is a longstanding tradition in which journalists get together to make fun of the news of the last year, and it’s been a lot of fun …

Dealership Marketing

Shoot Video Like a Rockstar

It’s time to get serious about video. The writing is on the wall for the digital marketing industry as we know it. The true scale of the rampant and systemic fraud in the digital ad space is coming to light . Apple continues to annihilate online annoyances with their iOS ad blocker. With the introduction …

TV’s Not Dead. Our Imaginations Are.

A curious byproduct of the data age is that, despite our access to technology that lets us segment, dissect, and analyze like never before, we tend to talk about marketing in sweepingly broad terms, often limiting our discussions to the platforms themselves. You’ve heard this conversation, I’m sure—“What’s your Facebook spend? Are you doing any …

Best Practices Dealership Communication Tools Dealership Marketing

An Argument for Personalization in 2015

Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just better customer experience, but the sort of award winning, mind blowing, shareworthy, life changing customer experience that will convert your prospects into loyalists? The answer is so simple it …

Best Practices Dealership Marketing

Media Readiness at the Dealership

Subaru of Wichita has been in the news a lot lately, and each encounter has reinforced the importance of our state of media readiness as a dealership. So, now that we have a moment to breathe, I’d like to reflect on what I’ve learned. But first, let’s take a step out of the dealership for …

Best Practices Dealership Marketing

The Social Media Overview Effect

When astronauts look down on our beautiful, fragile planet, they often experience the “Overview Effect,” in which previously held notions of human differences melt away and a feeling of oneness prevails. At DSES, speaker Cam Chell brought up the concept, and I’ve been thinking about it ever since. On an admittedly less cosmic level, your …

Best Practices Dealership Marketing

Why We Said No to Yelp Ads Twice: In Response to Yelp’s Dylan Swift

Dylan Swift, Yelp’s Director of National Marketing, spoke this morning at the Driving Sales Executive Summit to a predictably tepid audience. The presentation included a lot of the same old statistics we’ve seen about the rise of mobile trends, and then abruptly ended. Charlie Vogelheim, looking dashing in his velvet tuxedo jacket, asked a …

Industry Events Other Stuff

11th Reason to Attend #DSES – Driving Sales Executive Summit

Aaron Wirtz gives us the breakdown on his breakout! A fairly standard preview of Aaron Wirtz’s Breakout section at the 2013 Driving Sales Executive Summit, entitled “Befriending the Lonely Community Manager.”

Best Practices Dealership Marketing

Authenticity for Car Dealers: Engaging Generation C

In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions Specialist of Automotive, gave a presentation called “The Power of YouTube: Video for Dealers,” in which he discussed the concerns of Generation C: the YouTube Generation. Mr. Hyatt called …

Best Practices Opinions & Advice

The Right Question of the Right Person at the Right Time: A Reflection

About a month ago, my friend Alec reached out to me in a private Facebook message. “I feel like a clot for asking,” he began, “but I figured I would anyway. If you ever hear of any openings at your job…please let me know.” Reading this made me nervous. As it turned out, I had …

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Aaron Wirtz, Author at DealerRefresh

The Car Salesman’s Lament

Shoot Video Like a Rockstar

TV’s Not Dead. Our Imaginations Are.

An Argument for Personalization in 2015

Media Readiness at the Dealership

Why We Said No to Yelp Ads Twice: In Response to Yelp’s Dylan Swift

11th Reason to Attend #DSES – Driving Sales Executive Summit

Authenticity for Car Dealers: Engaging Generation C

The Right Question of the Right Person at the Right Time: A Reflection