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Alex Snyder – DealerRefresh

Alex Snyder
Who knew an argument with Jeff Kershner, in 2005, would lead to Alex becoming a partner with him on DealerRefresh. Where will the next argument take ...
  • Articles: 131
  • Website
Dealership Communication ToolsDealership Operations & ProcessesOpinions & Advice

Blinded by the CRM

  • Alex Snyder
  • Posted onSep 22, 2020 at 12:15 PM
  • 4 Comments
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Industry News & TrendsPR Announcements

Market Scan and FRIKINtech partner to transform the retail experience

  • Alex Snyder
  • Posted onSep 18, 2020 at 11:22 AM
  • 0 Comments
Industry EventsPR Announcements

Digital Dealer Offers an Entirely Virtual Conference & Expo Experience | Oct. 6-7, 2020

  • Alex Snyder
  • Posted onSep 18, 2020 at 11:13 AM
  • 5 Comments
RefreshFriday

Canada takes over RefreshFriday w. Mitch and Craig – #RefreshFriday

  • Alex Snyder
  • Posted onAug 6, 2020 at 5:45 PM
  • 1 Comments
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Industry News & Trends

Rick Gibbs (former Dealer.com CEO) returns to the FRIKIN car business

  • Alex Snyder
  • Posted onJul 22, 2020 at 8:32 AM
  • 3 Comments
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Best PracticesDealership MarketingOpinions & Advice

In their face! And other tales from the lead addiction chronicles.

  • Alex Snyder
  • Posted onJul 6, 2020 at 1:06 PM
  • 3 Comments
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Dealership Operations & ProcessesOpinions & Advice

30 is the new 8

  • Alex Snyder
  • Posted onMay 27, 2020 at 2:07 PM
  • 2 Comments
The salesperson that used to sell his or her 8 cars and hang right in the middle of the pack is now selling 30 cars a month. 30 units delivered is the new 8 at significantly impacted-by-COVID-response dealerships. And I think this is a positive! This is obviously a dramatic change happening for a few …

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Other Stuff

Calm down on COVID-19 fears

  • Alex Snyder
  • Posted onMar 18, 2020 at 12:51 PM
  • 12 Comments
This week started with a change to nearly every life in the United States. People love change! They respond well to it and always react rationally. They do not hoard, they shy away from rumors of worse things, and they absolutely continue onward with their big purchase decisions. Oh, wait… No, they don’t. People are …

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Best Practices

Innovators Jump From Planes

  • Alex Snyder
  • Posted onDec 17, 2019 at 2:30 AM
  • 0 Comments
Was chatting with some of @jon.berna‘s folks and they jokingly claimed Jon makes them pack their parachutes after they jump out of the plane It got me thinking about the different stages/types of companies out there on the innovation-perception scale: Naive InnovatorsJumped out of the plane thinking they’d be able to fly away like Superman. …

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Other Stuff

Your presence is your leverage

  • Alex Snyder
  • Posted onDec 10, 2019 at 11:28 AM
  • 0 Comments
It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails & texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

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