Alex Snyder – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Operations & Processes Opinions & Advice

30 is the new 8

The salesperson that used to sell his or her 8 cars and hang right in the middle of the pack is now selling 30 cars a month. 30 units delivered is the new 8 at significantly impacted-by-COVID-response dealerships. And I think this is a positive! This is obviously a dramatic change happening for a few …

Other Stuff

Calm down on COVID-19 fears

This week started with a change to nearly every life in the United States. People love change! They respond well to it and always react rationally. They do not hoard, they shy away from rumors of worse things, and they absolutely continue onward with their big purchase decisions. Oh, wait… No, they don’t. People are …

Best Practices

Innovators Jump From Planes

Was chatting with some of @jon.berna‘s folks and they jokingly claimed Jon makes them pack their parachutes after they jump out of the plane It got me thinking about the different stages/types of companies out there on the innovation-perception scale: Naive InnovatorsJumped out of the plane thinking they’d be able to fly away like Superman. …

Other Stuff

Your presence is your leverage

It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails & texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

Best Practices

Your presence is your leverage

It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails and texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

Dealership Operations & Processes Opinions & Advice

Where have all the UPS gone?

When did the up-bus stop coming to car dealerships? The internet choked the motor on that bus and killed it into a machine that is now fueled online.

Industry Events Opinions & Advice

Thank you Joe Chura for this new REFUEL forum

| @joe.chura suggested we create a place for positivity and that is a pretty damn good idea. Here it is! An entire forum dedicated to positive and refreshing topics. Bring on the rainbows and unicorns Please start a thread any time you wish to share something positive. As this is an entirely new forum there …