Alex Snyder – DealerRefresh | DealerRefresh Automotive Dealer Forums

Innovators Jump From Planes

Was chatting with some of @jon.berna‘s folks and they jokingly claimed Jon makes them pack their parachutes after they jump out of the plane It got me thinking about the different stages/types of companies out there on the innovation-perception scale: Naive InnovatorsJumped out of the plane thinking they’d be able to fly away like Superman. …

Other Stuff

Your presence is your leverage

It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails & texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

Best Practices

Your presence is your leverage

It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails and texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

Dealership Operations & Processes Opinions & Advice

Where have all the UPS gone?

When did the up-bus stop coming to car dealerships? The internet choked the motor on that bus and killed it into a machine that is now fueled online.

Industry Events Opinions & Advice

Thank you Joe Chura for this new REFUEL forum

| @joe.chura suggested we create a place for positivity and that is a pretty damn good idea. Here it is! An entire forum dedicated to positive and refreshing topics. Bring on the rainbows and unicorns Please start a thread any time you wish to share something positive. As this is an entirely new forum there …

Industry Events

Pasch’s AAAS in Palm Beach review

Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder

Industry Events

Pasch’s AAAS in Palm Beach review

Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder

Dealership Marketing Industry News & Trends Sponsored Content

Get lucky with Driven Data advertising and FRIKINtech conversion

FRIKINtech and Driven Data create advertising and landing page conversions that are 100% relevant to the car shopper.

Dealership Operations & Processes Opinions & Advice

Training customers to ignore your emails

If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this article. If your initial email response is to provide a price with other vehicle …

Opinions & Advice

Internet vs. Floor volume 57

This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things. When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon, people aren’t searching for your store in Alta Vista …

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Alex Snyder – DealerRefresh

Innovators Jump From Planes

Your presence is your leverage

Your presence is your leverage

Where have all the UPS gone?

Thank you Joe Chura for this new REFUEL forum

Pasch’s AAAS in Palm Beach review

Pasch’s AAAS in Palm Beach review

Get lucky with Driven Data advertising and FRIKINtech conversion

Training customers to ignore your emails

Internet vs. Floor volume 57