Where have all the UPS gone?
When did the up-bus stop coming to car dealerships? The internet choked the motor on that bus and killed it into a machine that is now fueled online.
Thank you Joe Chura for this new REFUEL forum
| @joe.chura suggested we create a place for positivity and that is a pretty damn good idea. Here it is! An entire forum dedicated to positive and refreshing topics. Bring on the rainbows and unicorns Please start a thread any time you wish to share something positive. As this is an entirely new forum there …
Pasch’s AAAS in Palm Beach review
Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder
Pasch’s AAAS in Palm Beach review
Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder
Get lucky with Driven Data advertising and FRIKINtech conversion
FRIKINtech and Driven Data create advertising and landing page conversions that are 100% relevant to the car shopper.
Training customers to ignore your emails
If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this article. If your initial email response is to provide a price with other vehicle …
Internet vs. Floor volume 57
This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things. When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon, people aren’t searching for your store in Alta Vista …
Are you a horse trader or a retailer?
Are you a horse trader or a retailer? That’s a weird question isn’t it? During our first days on the lot our manager didn’t give us a history lesson on the car business. He taught us how to follow the road to a sale and maximize profit. And maybe he, himself, didn’t know where the …
Oh no. I’m a customer.
If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a customer. I was born a car dealer. My Grandfather founded the family’s dealer …
Future of CRM
You know the biggest players: eLead, VinSolutions, DealerSocket, and Reynolds Contact Manager, but do you know when they were originally coded? I believe the newest one of that pack came to market in 2003. Do you remember 2003? I think we, as an industry, were finally beginning to accept that the Internet was not going …