IoT or the internet of things, is defined by Wikipedia as, “the network of physical objects or things embedded with electronics, software, sensors, and network connectivity…creating opportunities for more direct integration between the physical world and computer-based systems.”
IoT is a hot topic in retail, promising to transform how brick and mortar stores market and sell products to an increasingly smartphone-based shopper. As customers are using mobile to supplement the shopping experience, IoT is becoming the bridge between the mobile device and the retail object.
Bluetooth Low Energy (BLE) has been at the forefront of retailing technology for its ability to provide micro-targeting smartphone experiences for the mobile shopper. More commonly known as “beacons,” these devices can be placed throughout a retail environment and trigger automatic actions on a nearby smartphone that shoppers can engage with.
Over 400 million beacons are estimated to be deployed in the next 4 years. [Read more…]