Google Analytics is the “Up Log” for your virtual showroom. It is critical for dealers to develop the skills needed to inspect the website traffic that they are generating through their marketing efforts. Every dealer has their own unique online marketing strategy. However, there are a set of tasks that must be integrated into monthly inspection of campaign performance at the dealership.
Recently, I have been writing about my concerns regarding email conquest campaigns. You can read the entire series of articles by visiting my LinkedIn profile. In this blog post I will outline how dealers can create a Google Analytics segment to identify suspicious website traffic. I will define suspicious as a high number of clicks to pages that consumers normally do not visit.