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Christine Plunkett – DealerRefresh

Christine Plunkett
Sales, vendor, sales - cars are life.
  • Articles: 3
  • Website
Dealership Operations & Processes

FIRST OR FIFTH? WHAT’S YOUR FQR?

  • Christine Plunkett
  • Posted onSep 11, 2019 at 8:55 AM
  • 0 Comments
If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially when we’re trying to convince skeptical car shoppers to part …

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Dealership Operations & Processes

Digital Retailing: Just a New Objection?

  • Christine Plunkett
  • Posted onJul 2, 2019 at 9:54 AM
  • 3 Comments
A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars from dealers anymore; customers want to buy …

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Sales professional burnout
Sales professional burnout
Best PracticesDealership MarketingDealership Operations & Processes

Car Sales Burn Out and Three Ways to Avoid It

  • Christine Plunkett
  • Posted onAug 14, 2018 at 3:15 PM
  • 1 Comments
Car sales is the greatest job in the world, I truly believe this. We sell vehicles we do not own to other people and get paid to do it. How awesome is that? Somewhere along my career I lost the magic. I still appreciated my job, but I forgot what a privilege it is to …

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