This article serves two purposes:
- Explain the need for branded search and what it should actually cost and why.
- Show dealers how to inspect what their SEM vendors are doing to determine if they working in your best interest or their own. Enjoy!
Why Do I Need to Buy My Dealership Name? I Have Great SEO
This is one of the most debated topics coming from car dealers using Adwords or Bing SEM. For those of you unfamiliar with what (Dealership) Branded Search is, Branded Search are SEM campaigns that contain keywords and ad copy directly related to your dealership’s brand name Example: “Mondello Jeep Ram”.
Often I’m asked, “Why do I need to Bid on My Own Name?