If your duplicate leads are driving you crazy, consider a paradigm shift: these leads are actually a valuable source of customers for your dealership.
Why? Because by submitting information multiple times, duplicate leads have demonstrated repeated interest in your dealership.
What’s more, each time a single customer converts, they actually get a step closer to buying. Someone may initially convert on a dealership-wide holiday sale, and then a week later submit information on a trade-in tool.
Or maybe they’ll convert on an offer for one vehicle, and then, after shopping around, submit information for a sale on another. In these cases, we can see customers moving down the funnel, and should not miss opportunities to reach out to them. The numbers bear this out: duplicate leads have been found to convert at a rate almost 170% higher than non-duplicates.
So, when it comes to duplicate leads, the first step is to recognize their value.