PR Announcements

Canada’s AutoTRADER.ca Corporation Partners with vAuto

Montreal (QC) & Oak Brook, IL, April 5, 2011 – TRADER Corporation, Canada’s leading destination for new and used vehicles, has launched TOptimizer as part of an exclusive partnership with vAuto, the U.S. industry leader in used vehicle inventory management. Canadian automotive dealers can now benefit from vAuto’s award-winning online Live Market View, which provides …
PR Announcements

CarMax Launches EasyShop – Pilot Program for New Online Shopping Site

CarMax EasyShop Makes Car Buying Easier – Again RICHMOND, Va. (March 28, 2011) — CarMax, Inc., the nation’s largest retailer of used cars, has once again dramatically improved car buying with CarMax EasyShop at carmax.com. Launched exclusively in Raleigh and Fayetteville, the newly added functionality empowers customers to complete more of the car shopping process …
PR Announcements

Japanese Disaster Impacting Automotive Demand

Shopper Activity For Japanese Brands Starting Immediately After Quake And Continuing Downward Momentum Since Nashville, TN —03/29/2011— Dataium, LLC, today released additional data on online automotive shopper behavior of the American consumer that illustrates a downward shift, particularly for Japanese brands. The company utilized its ASI index which aggregates and weighs nearly a dozen different …
PR Announcements

Dataium Announces Agreement With Nissan North America

Dataium, LLC, announced today that it has signed an agreement with Nissan North America to provide data collection, aggregation, and analysis of website performance and consumer activity on Nissan and Infiniti branded websites. Dataium will provide Nissan and Infiniti as well as their participating dealers its reporting platform which includes the industry leading business intelligence …
PR Announcements

DealerApp Vantage’s New Personalized Auto Dealer Mobile Marketing App

DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, today announced its new mobile application, Dealer Appvantage Pro, (DAP) is now available for Blackberry and Droid devices as well as Apple. DAP is a new mobile app developed to help auto dealers better interact …
PR Announcements

Lead-to-Show: One Strategy That WILL Improve It

DATE (Ann Arbor, MI): HookLogic will host “Lead-to-Show: One Strategy That WILL Improve It,” a complimentary webinar featuring Jeff Kershner of DealerRefresh.com. The live event will be held at 1:00 p.m. ET, 10:00 a.m. PT on March 23, 2011. Interested marketing and sales professionals in the automotive industry can register online at: https://www3.gotomeeting.com/register/827738446. Registration is …
PR Announcements

Eleven vAuto Customers are Named Recipients of DealerRater’s 2011 Dealer of the Year Awards

WALTHAM, MA & OAK BROOK, IL – March 14, 2011 – DealerRater and vAuto announced that eleven vAuto customers received DealerRater’s 2011 Dealer of the Year Awards. Of DealerRater’s total award recipients, vAuto customers represented one-third of the winners, which included the overall 2011 Dealer of the Year – Russell & Smith Honda of Houston, …
PR Announcements

ScreenCrafters Lead Generation System Awarded Patent

Fairhope, AL, March 9, 2011 — ScreenCrafters, a top provider of First Party Leads for automotive dealers and many other industries, announced today that the United States Patent and Trademark Office (USPTO) awarded the veteran, boutique technology firm a patent for their highly successful lead generation and delivery system. The system, sometimes called SiteEncore™ or …
PR Announcements

Gas Prices Start To Impact Car Shopping Behavior

Hybrids gain share among online consumer auto shopping online as SUVs decline Nashville, TN —03/09/2011— Was $3.40 the magic gas price for Hybrids? Though gas prices have been increasing steadily over the past 6 months, hybrids until recently, have not benefited as consumers continued to shop for less fuel efficient cars, SUVs, and trucks. However, …