A new year and time again for my favorite blog post of the year!
I love to see the constant progress dealers make to improve their operations. The changes in consumer behavior are always fascinating to witness, and the solutions vendors deliver to the industry play a pivotal role in the success dealers experience.
During the last few years, many solutions and strategies have begun to blur the lines of performance improvement. Let’s be honest, many dealers and vendors continue to miss the mark.
Many ignore the signals indicating the changes necessary to maintain the competitive advantage needed. Even worse, some are in a stagnant cycle of progress due to the solutions used. Six years of record new car sales has made it easy for some industry professionals to become very comfortable with their ways.
We finished 2017 with a total of 17,230,436 units sold, down 1.8% from 2016’s results. Dealers will find it difficult to achieve the same levels of success without paying attention to the changes facing the industry this year.
Many have become complacent. Complacency breeds mediocrity. It’s everyone’s responsibility to identify these trends and adapt accordingly to ensure continued success.
This year’s Automotive Marketing Predictions include ideas about: [Read more…]