Dealership Communication ToolsDealership MarketingIndustry News & Trends

5 Automotive Marketing Predictions For 2017

Back again for my annual car dealership predictions post for the retail automotive industry. This year will be defined by a new level of awareness surrounding relevant marketing, the state of accountability and performance, and understanding mobile consumer behavior. I believe we’ll reach a higher consciousness of execution, operational excellence, and results that every level of the dealership …
Dealership Communication ToolsDealership MarketingIndustry News & Trends

4 Predictions in 2016 for Car Dealerships

Another new year and even more new opportunities. If you’re not growing personally and professionally, irrelevance awaits you. I love pushing myself to continue learning more every year and if you’re reading this, you probably do too. Here’s my mental dump on the latest marketing strategies, technology trends and consumer behavior. Let’s see what’s in store for 2016 …
Best PracticesDealership Marketing

Phoning It In From Facebook’s News Feed: Local Awareness Ads Are Now Available

Facebook’s News Feed is about to get more efficient and helpful. Last week Facebook announced the ability to add “Call Now” call to action buttons to sponsored ads. The local awareness ads feature is rolling out slowly, most likely to profiles and pages who are actively using targeted ads. These local awareness ads are designed to reach more …
Industry News & Trends

Connected Cars Changing Our Commutes

The Connected Car movement continues it’s rapid expansion. Our connected lifestyles have changed our personal activities tremendously and the next wave of connectivity will involve the vehicles we cherish so dearly. The Internet of Things will deliver an entirely new layer of efficient and helpful solutions to drivers. DealerRefresh was fortunate to have an exclusive Q&A …
Best PracticesDealership MarketingOpinions & Advice

6 Predictions That Will Impact Automotive Retailing in 2014

Every year I like to have some fun imaging what’s in store with the future of large scale marketing and technology trends and how it may affect dealerships, consumers and possibly the industry. This is the most exciting list I’ve put together yet – and with that, I give you my Carstrodamus 2014 picks that may have the …