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Jake Wirth – DealerRefresh

J
Jake Wirth
Jake has been helping dealerships revitalize revenues since 2004. He graduated from floor sales by launching an internet department then later moved f...
  • Articles: 2
Best PracticesDealership Communication Tools

6 Reasons Your Dealership Does NOT Need A CRM

  • Jake Wirth
  • Posted onFeb 20, 2013 at 10:17 AM
  • 4 Comments
  What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is very tongue in cheek, especially since I serve dealerships in my position for a CRM provider. Dealership CRM Utilization will not be …

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Best PracticesDealership Communication Tools

Are You A Victim of ETT (Email Template Theft)?

  • Jake Wirth
  • Posted onSep 27, 2012 at 9:56 PM
  • 4 Comments
An alarming trend has arisen on the Internet side of automotive sales and it is called “Email Template Theft” (ETT for short). This may be happening to your dealerships Internet sales team right now or your team could even be the guilty party. Have you ever received an Internet lead who never responded and just …

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