What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is very tongue in cheek, especially since I serve dealerships in my position for a CRM provider.
Dealership CRM Utilization will not be enforced
It happens to the best of us. With grand intentions we sign up for the latest and greatest CRM solution with all the bells and whistles then… we let our salespeople get away with not properly using it. Maybe it is just too difficult for the salespeople? In that case you may have made the wrong choice as to which CRM provider to partner with. “It doesn’t work all the time” they say. No software is perfect and even Microsoft, the largest software firm in the world, does not create perfect software (have you ever had issues with Windows, Word or Internet Explorer?).
We need to start recognizing the complaints of salespeople and managers for what they are, complaints. Why would they want to use a system that tracks all of their emails, calls and daily activity anyhow?