Other Stuff

A DealerRefresh Recap: Cybertrucks, TikTok, Plans for 2020, and More

Happy holiday season, Refreshers! It’s time to recap some of November’s best forum topics, running the gamut from social media, digital retailing updates, Tesla’s latest reveal, plans for the next decade, and a few surprises. Special Ad Categories & Other Social Topics If you haven’t heard by now, Facebook requires advertisements be categorized under the …
Best Practices

A DealerRefresh Recap: Our New Redesign, SpinCar, Digital Retailing, and More

We’ve wrapped up October’s work and we’re swaggering into November with our site feeling so fresh and so clean, clean. The DealerRefresh site got a redesign, offering a sleek appearance, easy navigation, and more. We also saw some pretty interesting topics on the forum, from dealership blogs to digital retailing to data drama. Jump in …
Best PracticesDealership MarketingIndustry News & TrendsOpinions & Advice

A DealerRefresh Forum Recap: iOS13, Facebook Reactions, Loyal Service, Cox and Rivian

Quarter three has wrapped up, and we’re heading into Q4 with some exciting DealerRefresh topics and some much needed changes to the dealer forums on the horizon. Maybe you have a gameplan ready to go to close out the year on a high note, or maybe you’re still looking for industry insights. Either way, September …
Industry Events

#RefreshFriday: Connected TV is taking Digital Advertising by Storm. Are you ready?

We sit down with Tom Park of Tom Park Media Group and Peter Jones Sr. Director of Premion, both representing Hoot Interactive​ to discuss how the traditional cable TV landscape is quickly being transformed and what dealerships need to know about this huge shift in video/TV advertising. What exactly is CTV, OTT and DSP? What …
Other Stuff

TrueCar Acquires DealerScience

SANTA MONICA, Calif. and BOSTON, Dec. 7, 2018 /PRNewswire/ — TrueCar, Inc. (NASDAQ: TRUE), and DealerScience, LLC announced today that TrueCar has acquired DealerScience, the automotive retail industry's leading provider of advanced digital retailing software tools. DealerScience will operate as a subsidiary of TrueCar, focused on product development, sales and customer training. Dealer customers of …
Industry Events

#RefreshFriday Ep. 41 – Merchandising Matters, Price Badging, Burning Marketing Budgets

On today’s #RefreshFriday Ryan Leslie joins us to discuss why merchandising matters and in-accurate merchandising is burning through your marketing budget. Ryan has been busy figuring out how to apply the correct trims and features to a dealer’s entire inventory. You may or may not be shocked by how many cars are showing the wrong …