Is AutoTrader getting ahead of themselves?
Autotrader has introduced their 2006 Market Adjustment pricing and I personally think they are getting ahead of themselves. On average they have hiked their rates anywhere from $800 to $1500 over the 2005 pricing depending on what market you’re located in or what package you sign up for. With the new inflated pricing, they are …
Words do count – COPY that!
Many cookie cutter dealership website vendors don’t allow for additional wording on your Homepage and sub-pages other then the usual default generic text they supply. And if they do, most dealers never take advantage of having the power to change or add text. Below is an example of a generic writing that I copied from …
ADP buys BZ Results??
I keep hearing a rumors that BZ Results has been bought by ADP? Is this true? Does anyone have any inside information on this? What would this mean for BZ Productions and ADP? Share your Comments with the “comments” link below. UPDATE: WardsAuto announces that ADP did buy BZ Results; WardsAuto.com, Mar 17, 2006 12:23 …
Your Inventory Photos
I just got back from lunch with my AutoTrader Rep. and we were on a conversation of inventory photos. The conversation prompted me to write about the process that I take or an ideal process for taking photos for your dealers website and other 3rd party websites like AutoTrader. What Camera should you use? I …
SEO Tracking for your Dealership Website
Monitor your dealerships website with URLTrends.com. URLTrends provides a visual “Trend Report” on the SEO rankings of your dealers website, and, if you opt for no-cost registration, it will track your rankings over time and enable you to compare them to the rankings of your competing dealers website. In about 5 seconds URLTrends will fetch …
