Joe Webb – Page 4 – DealerRefresh | DealerRefresh Automotive Dealer Forums

A Great CRM is Like My Wife

When a dealer client asks me what CRM vendor I prefer, I first ask them what is it about their current CRM they’re married to that they don’t like. Why isn’t that relationship working out? Could it be they don’t value it enough? Maybe they don’t invest as much time and energy into it as …

Opinions & Advice

Get Out of Dodge!

Let me preface this blog by saying that it has nothing to do with the Dodge brand. It could be called “Get Out of Chevy/Toyota/Ford/Subaru” for all I care. This has to do with the sign of the times and the inability of some people to read signs. We are now a 2012 cooperative. All …

photo of middle management at dealership

Best Practices

Middle Management is Killing your Sales

This doesn’t hold true for all, but it will hit the nail on the head for many. Your middle management is killing your Internet sales. Not like “Wow! You guys are killing it!”. No. They are hurting your online sales efforts. How? What they don’t know, WILL hurt them. DealerKnows fields many calls from …

Best Practices

Which Karate Kid Are You? Macchio or Zabka?

Are You a Macchio or a Zabka Dealership? You are the top dog in your primary market area. Your dealership sits atop the sold unit charts in your region month in month out. You only use the most popular dealership technologies. You only work with the big-box vendors with the most clients. It has been …

Best Practices

The 4 Words That Make Sales Managers Sound Stupid – REPOST

There are four words that are said by Sales Managers around the nation. These happen to be the very same four words that are the bane of every Internet Sales Manager and BDC Agents’ existence. They hear it from their Sales Managers endlessly and with each utterance, your Internet team grows a little more frustrated. …

Best Practices

The Test Drive Conundrum – Has It Changed?

Has the DEMO Drive changed? On your very first day in car sales, a manager (or likely the put-upon salesperson) brought you out onto the lot and showed you how to give a proper vehicle presentation and demo drive. You were shown this once. Over the years, customers have become far more researched on the …

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Joe Webb – Page 4 – DealerRefresh

A Great CRM is Like My Wife

Get Out of Dodge!

Middle Management is Killing your Sales

Which Karate Kid Are You? Macchio or Zabka?

The 4 Words That Make Sales Managers Sound Stupid – REPOST

The Test Drive Conundrum – Has It Changed?