Dealership MarketingIndustry News & Trends

Eye Candy…How Stock Photos Can Kill a Vehicle’s Love Life

“Hey Chief – eyes on your own paper, okay?” If you’ve laughed at the Sears Optical TV spot where the near-sighted husband mistakes a mannequin for a dude eyeing up his wife, we’re already on the same wavelength. Now think about this: let’s say you’re perusing a dating website, one that’s replete with pictures of …
Best PracticesDealership Marketing

What Your Toddler Can Teach You About Differentiating Your Dealership

Four-year-old Martina is about to teach you a lesson. [highlight color=”#F0F0F0″ font=”black”]You: Martina, it’s time for bed, sweetie. Martina: Why? You: Because you’ve had a long day and you’re going to be getting sleepy soon. Martina: Why? You: Well, because you played outside and ran around the house all day. Martina: Why? You: Because you’re …