What is your Klout score?
Are you obsessed with it?
Are you checking it each day, and when you find that is has dropped, are you devastated? Before I go further, let me share –
I feel like I bear some responsibility for this.
It was just last year that I spoke about Klout in my Digital Dealer 11 review. I even went so far as to share the current Klout scores of several folks in the automotive industry. As I look back today, it seems that Klout has developed a whole new group of automotive folks that are the “most influential” according to the Klout scoring system – but something seems wrong with this.
Great influencers? Or great gamers?
If I log into Klout and look at the list of the “top influencers” in my screen, I have to ask myself – “Are these folks really influencers to me?” – and the answer is that many of them are not. The brutal truth is I consider many of the folks on the list to be great “gamers” with the Klout scoring system, but not necessarily real influencers in the industry.
While they do a great job placing lots of posts, tweets, pics, check-ins, and more, they aren’t necessarily the experts that Klout might portray them to be.