If your follow-up emails read like form letters, it’s hard to get customers to respond. The secret to a higher response rate is simply to add a little personality, warmth, and humor.
Here’s how…
These five easy interventions will give dull copy a little KAPOW. These aren’t touchy-feely exercises, but rather more like structural changes that will humanize your writing. And while these tips won’t win you any gold stars from English teachers, they will help you personalize the tone of your emails. [Read more…]