Some dealers go to NADA and never step into the Expo. Some have a shopping list. Others want to see their current vendor and get the latest product releases.
Whatever your plans are, the deals this year cannot go unnoticed. Exhibitors are going all out to grab a dealer’s attention. Many have prepared months in advance for this event and some see this as their Black Friday.
Every year there is a theme depending on what is happening in the marketplace. Remember when the Internet first launched as a viable medium to reach car shoppers? The hall was loaded with lead generation companies. I will never forget Stone Age. Their booth looked like a movie set from Meet The Flintstones.
This year’s theme is still digital but with a big dollop of AI. It’s a more matured, focused, data-intrinsic category today. They parse the data, provide deep analytics and “speak” one to one to an ever-treasured, interminably-elusive in-market shopper. I am going to check out one vendor that says they can take anonymous traffic on your website and actualize it to a real person. GDPR? Not here in the USA!
Video is finally getting the show it deserves. There are many solutions to choose from and many vendors are trying really hard not to make it complicated. Get with this program. Consumers love it.
New revenue streams, like ride-sharing and subscriptions, are low-key at the show. If I were a dealer I would check them out. This will be big. OEM’s are massive on the subject. You can be your own Uber with money you never had on your balance sheet before. Shhh!