If someone had told you 10 years ago that people would be ordering everything from groceries to cars on their phone without actually speaking to a store representative, you probably wouldn’t have believed them. But today we do all that and more with our smartphones, and the evolution of text message (or SMS) communications and customer care has grown right along with it.
A 2014 study conducted by Morpace found that more than 35% of people were either ‘very’ or ‘somewhat’ interested in receiving text messages from auto dealers after they purchased a car. These messages could be about scheduled maintenance, recalls, or even reaching out about vehicles and special pricing.
SMS Compliance for Dealers is Critical
The automotive industry has been particularly uneasy with implementing texting solutions after high-profile lawsuit settlements have left dealers and dealer groups understandably cautious.