Best PracticesDealership Communication ToolsDealership Marketing

Introducing DealerRefresh Mini-Webinars and Live Web Chats

A colleague once told me, “I’d rather spend 60 minutes learning from someone who already figured out what I need to know, than spend days, weeks, or months trying to figure it out on my own.” This is precisely why webinars have and continue to be so popular. Problem is that in today’s business culture, …
Best PracticesDealership Communication Tools

VIDEO: How to Reduce Lost Sales and Defection Rates

When the market is down, sales are declining, and lead volume is lower than normal.  How can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What information is available, and what tools exist, to tackle this not-so-uncommon scenario? When Morrie’s Brooklyn Park …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

From boosting sales to evading obsolescence, selling OEM parts and accessories online can add a lot of value to your new car dealership. Greater value means more customers and better recognition, and INCREASED PROFITABILITY. Problem is, most dealerships don’t know where to begin. In this 7-minute video, we break down step-by-step how your team can launch …
Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

VIDEO: How to Use Dynamic Inventory Ads on Facebook and Google

Dynamically updated ads based on current dealer inventory are one of the hottest ad formats in automotive advertising right now. Not surprising, considering the dramatically improved targeting, relevancy, and performance these ads provide. The benefits of dynamic inventory ads on Facebook and Google include: Reach customers with laser-focused messaging based on their online car shopping …
Best PracticesIndustry News & TrendsOpinions & Advice

Introducing the All-New DealerRefresh Roundtable – In the Forums and On the Lot

After nearly an entire year of collaborating, designing, and experimenting, I am excited to introduce our latest new media program – The DealerRefresh Roundtable. What began as a series of conversations between DealerRefresh Founder Jeff Kershner and myself more than two years ago, and which secured official support at NADA 2017, the Roundtable is now officially …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Online Vehicle Checkout – Not Just For Millennials

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with …
Best PracticesDealership Operations & Processes

VIDEO: 3 Key Steps to Building Your Used Vehicle Acquisition Team

A chain is only as strong as its weakest link and when it comes to building a profitable buy center at your dealership, those links are your people and your processes. Outfitting your buy center with skilled team members is a difficult and essential ongoing effort for all managers and directors. In the video below, …
Best PracticesDealership Communication ToolsDealership MarketingIndustry EventsIndustry News & Trends

Introducing the All-New DealerRefresh Podcast – In the Mix

Don’t you just love a good old-fashioned radio show? Well if you do then you should listen to the radio. But if podcasts are your medium of choice, then be sure to subscribe the all-new DealerRefresh Podcast – “In the Mix!” Hosted by Refreshers Ryan Gerardi and Chris K Leslie, In the Mix is quickly …
Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh

Earlier this year we began experimenting with a new broadcast concept. The idea was to conduct a periodic live broadcast that was casual and fun yet productive for us and for the audience. After a few tests, Refresh Fridays was born. “Refresh Fridays” is a recurring webinar series broadcast live on DealerRefresh (most Fridays), hosted by Ryan Gerardi, Jeff Kershner, Steve Stauning, …