When I think back to the days of running an Internet department, I have many fond memories. I loved the hustle and bustle of the dealership and the smiles on the faces of people driving away in their new car.
My BDC was set up so that I was in the same area as my team and one thing I often heard from my team was the dreaded, “This person said they never submitted a lead and wants to know how I got their information.”
These “mystery leads” frustrated me. I felt like I paid for an opportunity that was now deemed useless to my dealership. As I learned more, I realized this thought process doesn’t make sense and, dare I say in most cases, is a more often misleading statement from the consumer.
Let me share ways you and your team can work the third-party lead smarter to avoid frustration and ultimately help you win the sale.