Shaun Raines – DealerRefresh | DealerRefresh Automotive Dealer Forums

2009 – A Change We Need

Great Management and Great Leadership This coming year will be a sad year for many car dealerships, so I’m writing this article to offer hope and encouragement, and maybe it will help save at least one from despair. But before I continue, let it be known that I am a very optimistic, positive, “glass is …

Dealership Marketing Opinions & Advice

What do consumers really want in a car buying experience?

Most of you (the one’s that sell cars for a living) may have to make a concentrated effort to look past the way you like to sell cars in order to answer honestly. With any luck, everyone that comments will do so from the perspective of a consumer. Is there anything in the traditional or …

Best Practices

Price or No Price? Pricing your inventory.

Price or No Price? Do you price your dealers inventory? This topic has many years of life left in it, so I thought I’d start another attempt at mixing oil and water. I know there are at least two sides to this discussion and I look forward to some excellent feedback from those in the …

Opinions & Advice

What’s Wrong With Video?

Thoughts Do you have any old pictures from your childhood? Most of us do. Have you turned them into “videos”? Probably not. And the reason is because it wouldn’t really be a video would it? Taking still images and turning them into “videos” isn’t really the same thing as watching a home-movie, is it? Do …

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Shaun Raines – DealerRefresh

2009 – A Change We Need

What do consumers really want in a car buying experience?

Price or No Price? Pricing your inventory.

What’s Wrong With Video?