Best PracticesDealership Communication ToolsDealership Marketing

Meeting People Where Their Needs Are: Interview with George Grubbs, CEO, Grubbs Automotive Group

George Grubbs’ approach to car sales is simple and personal. He sums it up as “Meeting people where their needs are.” Since he and his family have been selling cars since the 1940s, they know a few things about developing relationships that turn into sales now and for years to come. Over the past 70 …

Case Study: How Dealer-Centric Digital Marketing Brings Buyers for One Dealer Where He Wants Them

Over the course of nearly two decades where Firas Makhlouf has spent leading technology and digital marketing initiatives at Driver’s Village, he’s pretty much done it all. From helping the dealership initiate client server architecture to move the group from “dumb” green screen terminals to PC’s in 1999, to introducing new forms digital marketing such …

Free Car Sales Video Training Series: Turning Auto Leads Into Engagements

When shoppers on your website inquire with your dealership, the expectation of hearing from you is at its highest, be it a phone call, email, or text. But when they inquire with you indirectly by way of third-party automotive sites, sometimes their association with your dealership can be fuzzy, or in some instances, completely unexpected …
Best Practices

Why Dealers Need a Vendor Management System and How They Can Benefit

Auto dealers are faced with tremendous operational challenges today. The pressure to always be increasing sales volume, service and retain customers, train employees, etc., and do it all profitably, is no small feat. It also cannot be done alone, which is why dealers depend on strong partnerships with many different providers. While there is a multitude of …
Best PracticesDealership Marketing

How to Attract In-Market Buyers at Every Stage of the Journey

As digital marketers, it’s your job to attract buyers that are shopping online, and as GMs, you have seen the impact that online media has on sales and the bottom line. However, with new players coming into the fold and existing dealers upping their investments, it will be increasingly difficult to reach car buyers with …
Dealership Communication ToolsDealership Operations & Processes

Text Sells: Improve Your CSI and Repeat Business with SMS

Are you looking for ways to improve your Customer Survey scores? Do your service advisors wish they had a clone to do all the follow-up for them? Would you like to see more first-time customers return to your service department repeatedly? Naturally these are things all dealers desire and there are many ways to achieve …