ATLANTA – August 11, 2009 – AutoTrader.com, the ultimate automotive marketplace with 3 million vehicle listings, today announced it will begin carrying live listings of all Certified Pre-Owned (CPO) Nissan automobiles currently available at Nissan’s 1,070 retailers nationwide. In addition, AutoTrader.com will also power all CPO listings on Nissan’s own web site, NissanUSA.com.
On a daily basis AutoTrader.com is provided a feed of raw data by Nissan North America about each of the automaker’s CPO vehicles currently available in the United States. Using this feed, AutoTrader.com then incorporates information about the selling dealership, such as address and contact information. Also integrated is specific information about each vehicle listing as supplied by the dealership to AutoTrader.com, such as color, trim level and equipped options, plus photographs of the actual vehicle. Using AutoTrader.com’s proprietary technology, a final data feed is produced and used to populate listings on both sites.
“This partnership highlights AutoTrader.com’s ability to help automakers such as Nissan save time and money in expanding the audience for their CPO listings by using our technical expertise,” said AutoTrader.com President and CEO Chip Perry. “Each month, these OEMs are able to reach the broadest possible audience of CPO buyers through both our site and their own online presence.”
To qualify for Certified Pre-Owned status, each Nissan must be less than 5 years old and have less than 60,000 miles on the odometer. In addition, these vehicles must possess a clean title and pass a 142-point Quality Assurance Inspection. Once certified, each Nissan includes an 84-month/100,000-mile limited warranty, a vehicle title history report, a vehicle title insurance policy, 24-hour roadside assistance, and trip-interruption coverage.
About AutoTrader.com www.autotrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location about 3 million new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and the site attracts about 14 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit