AutoTrader.com’s Vehicle Purchase / Trade-in Program (VPP)
AutoTrader.com is currently testing an on-line trade in service in hopes to streamline the process of trading in or selling a used car with participating dealers (90 day pilot in Kansas).
The service allows consumers/sellers to get an actual offer for their vehicle rather than an estimate or range of potential values that many of the other trade-appraisal services provide.
In “3 easy steps”, AutoTrader makes it easy to get cash value on your vehicle.
- Tell AutoTrader.com about your car and get your online offer.
- Go to a participating trade-in or buying center to verify your cars condition.
- Trade-in your car or redeem you offer for cash.
AutoTrader.com has teamed up with North Americas largest independent automobile buyer/wholesaler. If I’m not mistaken I believe this would be
R. Hollensdead. You can see on their homepage they have a direct link to tradein.autotrader.com (enter their website at your own risk). 🙂
At the end of this 90-day test in Kansas City, sellers who used this service and the dealers who participated in the service will be surveyed in order to determine if a national roll-out plan will go into place. Read the full press release AutoTrader.com Testing Car Trade in Program in Kansas City.
What does this mean for the participating car dealer?
It could mean better qualified leads with a way to help quantify walk-in traffic; something AutoTrader.com continuously goes out of their way to substantiate every opportunity they can.
Where do you see this going and do you think this would be something your dealer would want to participate in?