AutoTrader.com takes the first step in integrating their Trade-In Market Place into the KBB.com trade value service.
As you can see in the screen shots below, after a customer has stepped through the traditional Kelly Blue Book online trade-in evaluation process and received the KBB value on their trade, they’re now given the option to receive an “Instant Trade-In Offer” powered my AutoTrader.com.
This is currently only being tested in select markets. I’m impressed to see how fast AutoTrader.com moved with this integration. I sure this is a nice win for the TIM Buying Center dealers.
What do you think??