Industry News & Trends

Black Book had 100 dealers surveyed.

The end result noted 92% of auto dealers are going to expand their Internet departments this up and coming year. Are dealers finally catching on?

A result from the survey; "Twenty-seven percent said they (dealers) followed-up leads for at least two weeks and 21 percent said they followed-up on sales leads indefinitely." Dealers still have a long way to go is this is true.

Orange_arrow_box_1_2  Click here to read more of this survey.

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
We've just recently created a virtual showroom and have seen a spike in sales. We are a small time dealer in the INW, just a few cars a month - but the internet has been an amazing, cost effective tool for our small operation. We're looking forward to a very profitable year in 2006 with tremendous growth. *crosses fingers*