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Is Video Without a Personal Touch to be DOOMED?

Watching Video From a Mobile Device Has Become the Norm.

Creativity lives everywhere in this ever-advancing digital dealer world. One area where creativity is not only growing, but also prospering, is video.

Video has quickly taken over how we consume information.

Over the last year how many Harlem Shake videos did you watch? Over the last month how many funny videos did you send to a friend? Watch any product clips on a purchase you might make for the holidays?

Even more important, from what devise are you watching video? 

If you’re anything like me you did all those things on average of two times per month and you’re consuming a large portion of video on your Phone or Tablet. Realistically, that number is a lot higher for me, but I’m a huge video advocate and have been for a long time. I’m not alone in my high mobile video consumption.

Here are 5 stats that can not be ignored:

  1. 110 million people per month watch at least one video a month from their mobile device – that’s 33.5 percent of U.S. population. (eMarketer)
  2. Mobile consumption of video is predicted to surpass traditional TV screen video consumption yet this year. (eMarketer)
  3. Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (Invodo)
  4. Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Citrix Bytemobile Mobile Analytics Report).
  5. 92 percent of mobile video viewers share videos with others. (Invodo)

What do these stats mean?

Video is no longer being viewed in the traditional browser, instead most is being consumed on a tablet or phone.

Watching video (especially shorter clips) from a mobile device has become the norm, and we expect it to play on our mobile device. There’s nothing worse than seeing this (image below) on mobile device right after the play button…

No deal on mobile!

According to a recent article in Automotive News, video sells more cars. Whether it’s during the 30 to 60 minutes spent watching vehicle specific videos while in the funnel or the personalized video sales people are sending.

Whether it’s recording a personal walk-around video, stitched photo video or hybrid, there are several services and applications that will help your dealership with video. However, I believe our industry is a bit behind the curve when it comes to the mobile video viewing experience. Maybe you agree??


Are you using real walkaround video or are you still using stitched photos?

Are you creating video content thats engaging and memorable?

Are you hosting your videos on a service that allows them to watch across all mobile platforms and devices?

Sound off in the comments!

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.