Best Practices – Page 12 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Champions Seek Opportunities

Champions Seek Opportunities Change happens – why not embrace it? Earlier this year I had the opportunity to listen to Melissa Stockwell when she spoke to the entire Cars.com sales team. She’s a patriot, a soldier, an athlete, a mother, and a great speaker. She is also the first American woman ever to lose a limb in …

Best Practices Dealership Marketing

CarGurus Overstating Search Results (SRP’s)

Recently, I shared a new metric that CarGurus now includes in their dealer reporting. This new metric is called “SRP Impressions”, and at the time I posted, CarGurus was showing this new metric in addition to their normal SRP metric. A week or so later, I along with many other dealers received an email from …

Best Practices Dealership Operations & Processes

Digitizing Your Sales Process: The Path To Omni-Channel Retail Success

As a small child, I remember traversing the halls of the local Sears with my father who always acted like a little kid in the candy store when buying new tools. In my bright-eyed view, Sears was the place to go back then. They had the best selection and the best customer service for all …

Best Practices Dealership Marketing

Online Reviews Made Easy: 5 Steps to Build Your Google Review Link

It is a well-known fact that your online reviews are your first foot-in-the-door with a new customer. It is also widely known that it is essential to respond to ALL reviews – be they negative or positive – but the struggle with online reviews is keeping them up! Your dealership may be one of the …

Best Practices Dealership Marketing Dealership Operations & Processes Opinions & Advice

It’s the Boring Stuff that Sells Cars

It’s the Boring Stuff that Sells Cars As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret that can sell vehicles …

Best Practices Dealership Operations & Processes

Avoid The Averages Because They’re Costing You MONEY!

Countless decisions get made every day in dealerships based on averages. Popular examples include market day supply, average retail price, average days on lot and average wholesale price. Too often we trust these numbers (simple averages) as if they are the be-all end-all. After doing something for so long, we begin to take it for …

Best Practices Industry Events Industry News & Trends Opinions & Advice

Digital Dealer 25 Review with Kevin Frye #DD25

Old Men Reunion at Digital Dealer 25. Barry Brodsky, Amir Ammirrezvani, David Metter and Shaun Raines “What’s that you say sonny?” Digital Dealer 25, which means hmmm, how many years? It must be a lot since my first Digital Dealer (3…) as I got off to a brilliant start when I arrived in sunny Las …

The Devolution of an Industry Conference [Video]

Joe and Bill are at it again, behind the camera. “This time a Manager and his Employee get caught up in the industry conference craze, attending one after another. With visits occurring more frequently, they become less and less valuable.” I know many of you can relate as we have had this discussion many times …

Best Practices Dealership Marketing

Should Your GM be Required to Use Facebook?

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas (third-party classifieds, paid search) and underspend in paid social media (Facebook). There are many reasons dealers underspend in social…

Best Practices Dealership Marketing

Here’s how to get your first 100 Facebook Reviews

People rely on Facebook reviews because of their accuracy over time. Of course, not every single review reflects perfectly the customer experience, but an aggregate review score quickly tells new customers what type of experience they can expect at your dealership. Unfortunately, there’s no shortcut to get Facebook reviews or improving reviews and ratings overnight. …