Best Practices – Page 13 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Best Practices Dealership Operations & Processes

Did You Know You Can Drown In Green Peas?

It is possible to drown green peas. It’s a sad occurrence. And it is rarely their fault they drown. Green peas, or as they’re known in other industries as newbies, noobs, colts, rookies, freshman, recruits, or greenhorns, are a part of every organization. Inevitably, through either attrition or an expanding sales force, companies have to …

Best Practices Opinions & Advice

Are you a horse trader or a retailer?

Are you a horse trader or a retailer? That’s a weird question isn’t it? During our first days on the lot our manager didn’t give us a history lesson on the car business. He taught us how to follow the road to a sale and maximize profit. And maybe he, himself, didn’t know where the …

Best Practices

How to Foster a Strong Company Culture & Keep It

Before going straight into the tips and tactics for fostering a strong culture within your company— it’s ultimately most important to explain why doing so is imperative to building a successful company. While providing a “safe and satisfactory” environment may be enough for some, as the job market changes and the climate of our own …

Best Practices Dealership Marketing Dealership Operations & Processes Opinions & Advice

Mastering Instagram Highlights in 10 Easy Steps

Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both eye-catching and functional. At Dealer Authority, we have arranged our highlights into different categories that …

Best Practices Dealership Marketing

ROI vs. ROMI: Hijacking the Investment

Have you ever learned a new word, then for some strange reason you feel like you see and hear it everywhere? It’s not just you. It’s actually called frequency illusion, or the Baader-Meinhof phenomenon. It’s another trick your mind plays on you (sucker), to pull you away from rational thought. It’s also the wrong ROI you …

Best Practices Dealership Marketing Dealership Operations & Processes

What it took for this Millennial… to land his DREAM JOB – Selling Cars!

Read on for a story of what it’s really like to get hired in the car business. Meet Will. Will graduated from Western Carolina University in May 2018 with a double major in Business Management and Marketing. He was a member of Lambda Chi Alpha and held the leadership position of Finance Chair. During the …

Best Practices Dealership Marketing

The Anatomy of Videos That Yield Results

Which elements are you already using, and which do you need to incorporate? BEGINNING = ENERGY + PERSONALIZATION The first 10 seconds of your video sets the tone for how your message is received. Are you flat and mechanical? Or are you upbeat and and positive? Remember, YOUR attitude toward the vehicle determines your customer’s attitude …

Best Practices

Here’s Why Car Shoppers Love or Despise Dealerships

Dealerships build customer relationships one review at a time. About 80 percent of shoppers use online car reviews and car dealership reviews to inform their purchase[i]. But what motivates a customer to write a five-star review – the kind that attracts more customers? And why do customers write blistering reviews that send shoppers to your …

Best Practices Dealership Marketing Dealership Operations & Processes

Car Sales Burn Out and Three Ways to Avoid It

Car sales is the greatest job in the world, I truly believe this. We sell vehicles we do not own to other people and get paid to do it. How awesome is that? Somewhere along my career I lost the magic. I still appreciated my job, but I forgot what a privilege it is to …

Best Practices Dealership Operations & Processes

Digital Retailing WILL Redefine Your Dealer’s People Strategy, and Here is HOW!

Car Dealers: Want Digital Retailing? Start by Redefining your People Strategy Digital retailing has officially arrived. The perfect storm of change is upon us. Technology advancements, customer demand and OEM programs are pushing retail automotive down a new path. The early adopters of this technology have figured out what the rest of the industry is …

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Best Practices – Page 13 – DealerRefresh

Did You Know You Can Drown In Green Peas?

Are you a horse trader or a retailer?

How to Foster a Strong Company Culture & Keep It

ROI vs. ROMI: Hijacking the Investment

What it took for this Millennial… to land his DREAM JOB – Selling Cars!

The Anatomy of Videos That Yield Results

Here’s Why Car Shoppers Love or Despise Dealerships

Car Sales Burn Out and Three Ways to Avoid It

Digital Retailing WILL Redefine Your Dealer’s People Strategy, and Here is HOW!