Is Your Pipeline In Your Blind Spot?
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And Just Like That, A New Era Of Shoppers Is Born
Okay, well maybe not just like that. It took the combination of a global pandemic and a government-mandated lockdown for our industry to get here. But as we get more comfortable with this “new normal,” and continue to build digital strength and momentum, here are some best practices that will keep your dealership resilient in …
Embrace Challenge
As General George Smith Patton Jr said “if everyone is thinking alike, then somebody isn’t thinking.” This quote came up during a recent interview I did with my good pal, and fellow automotive prognosticator, Eric Miltsch. If you’ve tuned into social media these past few months, you’re a brave soul. Not since the Chernobyl disaster …
Memorial Day Weekend Sales Prep
How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car dealers are an essential business, but with many states …
Perception and Reality: Taking Control of the Video Experience
After using a laptop screen exclusively for more than a decade, I decided to breakdown and buy an external monitor. Since a decent next to the top of line monitor costs a much as a used car, I wanted to do a little research. So, off to YouTube I go to try to gather some …
